Pinterest is introducing new “place pins” to help users organize their travel. At an event in San Francisco tonight, the company demonstrated the new feature, which adds geographical data to new and existing pins and visualizes them on a map. Someone planning a trip to wine country, for example, can add in place information automatically when pinning from Airbnb, OpenTable, Foursquare, TripAdvisor, and other partners. Pinterest is also adding a “send board” feature to easily email boards to other people to help with organizing trips.
via The Verge
I know I’ve been raving about several new social media features lately, especially in regards to Twitter and Pinterest. Place Pins has me really excited. I’m really impressed.
Early on, I knew that one of Pinterests hooks was its potential for curation. That is what drove my strategy for the DPS boards, which currently have over 22’000 followers. My strategy has been flawed however because there have been many limitations on Pinterest.
One of those limitations has been the amount of information you can include in a pin. Article pins help bloggers. You can use the excerpt as the description and use text field to explain how it relates to other pins in the board. Still, it has been flawed for those that are placing usefulness over beautiful imagery. I’ve been blessed with Digital Photography School because the majority of the articles have beautiful images. This isn’t always so.
Place Pins were designed to combine the beautiful imagery of a travel magazine with the utility of a map online so you can share it with friends. You can access them from anywhere on your smartphone, too, which means you can find new places on the go and even get directions!
Place Pins also include extra details like the address and phone number right on the Pin so you can easily pull up useful info on a weekend adventure or before a night out.
This new feature doesn’t have to influence your social media strategy. It’s useful, but the usefulness may not lead to extra money unless your brand is somehow related to the travel niche. Bloggers outside of this nice can probably ignore it, unless they want to nerd out.
Bloggers in the travel vertical could probably benefit from this as it adds another layer of discovery to Pinterest content. Again, I’m not sure how you could benefit from this financially. It depends on how your blog is monetized.
I would base my decision on how much of brand is centered around usefulness or if Pinterest is a strong selling point when approaching brands. It could make you more appealing and lead to more followers. It could help improve how people perceive and help cement your position as an authority.
I’d argue that Twitter custom timelines are a necessity but, for now, Place Pins aren’t. I recommend watching how brands and fellow bloggers are using them, and monitoring further announcements from Pinterest relating to rich pins.