Love with a Chance of Drowning has launched!
You guys are probbably sick of me talking about Torre De Roches memoir Love With a Chance of Drowning. It’s one of those books that feels just like good sex. I’ve never said this to anyone, but I enjoyed it that much that I felt like a smoke after reading it – and I’m a non smoker.
It has been such a privilege to help Torre out during her launch in Australia. Now, you lucky ducks in America can read it.
Even better – she is holding a freakin’ awesome launch contest. She has been working with Srinivas Rao plotting launch shenanigans. The first part is a writing competition where the winner gets a Round-the-world ticket up to the value of a thousand bucks. She said:
Write a post on your blog outlining your fearful adventure. It could be something ridiculously ambitious, like an epic journey around the world on a unicycle, or something sweet and simple, like going to a nursing home to read books to the elderly. It can be anything at all. It’s your fearful adventure. Use as many or as few words as you like to express it. It can be a 1000-word outpouring, or one eloquent statement: “I want to fly around the world but I’m scared of airplane toilets.” Up to you.
You can learn more about the competition here.
- 12 Blogging Income Streams [And the Story of My 10 Year 'Overnight' Success]: I love it when Darren Rowse provides honest updates about his business. This post shows how his income has evolved. It didn’t help my business as such but was still a fascinating read.
- How to Pitch a Blogger: Brilliant post by David Meerman Scott. Especially useful as he is both a marketer and a blogger.
- On why I don’t want to be a professional travel blogger: I loved this post by Christine Amorose. There always feels like there is this competition about who can get the most sponsorships and freebies. I love how her approach focuses on enjoying the simplicity, and occasional craziness, of travel.
- How poor planning and inexperience yielded me insanely loyal customers: Automatic and unexpected product updates? Yes please!
Alexis Grant has announced that her website for writers will be launching July 15. Alas, we have two months to wait. In the meantime, she will be tweeting details at
Tara Gentile is running another group of the The Customer Perspective Process.
Monster Loyalty. Am loving this book describing how Lady Gaga turns followers into fanatics. I’ve never read any of Jackie Hubas work before. I didn’t expect to be enjoying it this much. It has flaws, which I’ll describe later in an Amazon review. I’ll write a post next week about how you can apply these principles to your microbusiness.
The Small Army Strategy: I didn’t expect to like this book this much. I’ve certainly been very critical of the author recently. It was incredibly compelling and practical. Srinivas has matured a lot with his view of the social web in the past year. It actually complemented Monster Loyalty quite nicely. Srini talks about how you should focus on the one percent.