Email me: jade@jadecraven.com

Author Archive

Launch Watch: Quick updates

Just a quick update today – busy with freelance work xx Tidbits: Ali Luke has announced that she is writing a book for Wiley’s For Dummies series, provisionally titled Publishing e-Books for Dummies. It’s scheduled to come out in September. Read More  Pat Flynn shared the details of

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New Launches for Bloggers + Writers

Just a quick update this week, guys. Swamped with fun client stuff! More goss over at Google+ Sarah Lacy launches new site Sarah Lacy (one of my favourite web writers) has just launched Pando Daily. The goal of the site is ‘to be the site-of-record for that

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Launch Watch: Publishing, Impossible Things and Serialized Fiction

So! I used to have a weekly newsletter called Launch watch. I’d cover all the cool stuff, but growth was slow and the emails were becoming longer and longer. I decided to offer it as a weekly blog column. That way I can get more feedback and

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The Indulging, Obligatory Reflection of 2011

There has been a trend on this blog over the past couple of years. I get to the end of the year, burnt out, and talk about what I’ve learned over the previous 10 or so months. These posts have been somewhat depressive as I’ve been battling

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What A Randy Kakapo Can Teach You About Social Media

I have a teeny crush on a fellow social media identity – and my partner doesn’t mind. He’s handsome, engaging and very cheeky. I present to you Sirocco the Kakapo. He’s one of just 131 kakapo left in the wild and is one of the ways the

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Launch Watch – The Accidental Success Story

I created Launch Watch on a whim. I’d just gotten a phone call saying my cat had a 50% chance of pulling through an operation. I couldn’t stop crying so bought the domain name, migrated some content over and started working on it. Yesterday I hit 1000

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Screw The Tipping Point. It’s All About The Flywheel Effect, Baby.

In online business, most people fantasize about The Tipping Point. It’s a concept made famous by Malcolm Gladwell in a book of the same name.  It is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Many people

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The Ultimate Guide To List Posts

I’ve built my reputation, and career, off the back of a couple of list posts. They require a lot of work but if done correctly, can provide massive rewards. I prefer to create posts that recommend people according to a common theme. I believe that this is

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Talkers: The Most Important Element Of Your Traffic Strategy

There are a group of people that enjoy talking about cool stuff.  If you wanna rock at networking or marketing then you have to ‘get’ talkers – or know someone that does. Anyone can be a talker, but there are certain types of people online that will

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How I Kicked Arse in 2010.

Over the past year I’ve written a number of ‘woe is me’ posts. Examples are 14 Things You Don’t Know About Me and How I screwed Up My Blog in 2009. I’m glad I did. Allowing me to get certain shit out there allowed me to push

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