Archive | Case Studies RSS feed for this section

How I Screwed Up My Blog in 2009.

25 Jan

I’ve been avoiding writing this post since last year.

So. In 2009, I had some severe problems that caused me to make some major screw ups online. I can’t talk about it but I can say, it affected me a lot. I spend half my time at my parents, helping out and babysitting, because thats the only useful thing I can do. I spend the other half trying to deal with the various emotions. Its tough. I dropped a lot of balls. I screwed up my blogs in just about every way possible.

This post reflects on the mistakes of the past 6 months and how, despite f**king up, I was still able to come out of everything with the respect of my peers.

Mistake 1: Broken Promises

Last year, I asked Darren Rowse if I could do weekly guest posts on Problogger. He agreed. I was unable to follow through due to family circumstances. Darren was very understanding but I still felt shit about it. Now, I see Kelly Diels has a weekly slot. Thats awesome – I’m so proud of her as I am still unable to make that commitment. I still feel sick about it though.

This story has been repeated many times over the past year. I have a huge backlogs of guest posts, reviews and interviews to fulfil. Most people have been cool about it. As things dragged on, I started telling more people about how hard things have been.

I learned that I should have been honest from the start rather than try to hide the problems. I also should have reduced my online commitments as soon as I started to feel overwhelmed.

Mistake 2: Confused Branding

I found that my plans for this site evolved as I started interacting more within the social media community. At first I was just targeting bloggers. Then it evolved to info product creators and small business types. It took a long time to decide that my main skill was teaching people how to connect with others online.

I messed up so bad trying to find a way to develop my brand. Initially I had a WPMU set up where I segmented my content into the three main sites: business book reviews, product reviews and authentic networking. I then moved all the content to the one site but tried to create 3 seperate blogs using funky wordpress coding thanks to my friend Matt.

These mistakes confused google, confused readers and make things really difficult for me. This mess lasted for months while I was busy dealing with other stuff.

Mistake 3: Assuming no-one was reading.

I did two launchs of my blog in 2009. The first was in January, when I blogger as The Prolific Writer. This was short lived. I was suffering from extreme anxiety at the time and spent the next 4 months struggling to find the right medication.

In September, I did a MASSIVE post called 892 lessons from 36 bloggers. That post took about 7 weeks to do. It involved a lot of work and liasing with other bloggers. It was fun but extremely successful. It was around this time that my personal life became really stressful and I withdrew online.

I spent most of the next four months just adding product reviews. I didn’t think anyone would be reading. In reality, I’d probably picked up some readers but alienated them all by my irregular posting.

I’ve now moved all product reviews to a seperate site – Social Media Store – and have started posting again regularly. I’ll also be making more effort to get to know the people that engage with my content, and will target my posts accordingly.

Mistake 4: Being too scared to make money

I was so stressed out last year. It got to the point where I was too scared to earn an income because I didn’t know if I’d be able to handle it. I set up processes to earn an income but never really worked at it. I’d do guest posts but wouldn’t ask for paid work. I wrote an ebook but did no work to promote it. I threw up a basic services page and, because I didn’t put enough time into it, didn’t make any sales.

I don’t regret this. If I pushed myself, I may have become to scared to sell my products and services. However I probably would be thousands of dollars better off if I had gotten over the fear.

Mistake 5: Having no faith in myself.

Last year I was just so afraid of doing everything wrong. The fear made me too scared to do anything. I had a low self esteem which was, and still is, reflected in my writing. I was paranoid that people would hate me and flame me.

It took the help of some awesome friends to realize that I have something to contribute to the community. I remember crying when I randomly got $500 as a thank you for the work I had done that year for a friend. I also remember @rockyourday sending me a DM saying ‘psst, I’m proud of you’ and being unable to stop smiling all day.

Its the small acts of kindness that helped me pull through and be able to return to blogging.

Over to you

What mistakes have you made blogging? How did you get through them? I’d be very interested to hear about them in the comments.

Note: This post was really painful to write. I’d appreciate you guys going easy on me. This will be the last self indulgent post for a while

892 Tips you Can Learn From 36 Top Bloggers

31 Aug

1. Darren Rowse

Click here to read the 25 lessons you can learn from Darren Rowse

Who is he?

Darren Rowse is one of the worlds top bloggers. He runs three successful blogs – Digital Photography School, Problogger and Twitip. He cofounded B5Media and co-wrote the Problogger book with Chris Garrett. He is very community focused and regularly engaes with his readers on social media site. He often speaks to business about how they can do the same.

Why he is awesome:

I like Darren because he genuinely loves helping people and connecting with them. He helped me so much in the early stages of my career and has given me so many opportunities. He has so much knowledge and is willing to freely share it. Not many others are willing to do this.

Resources:

2. Dave N

Click here to read the 25 Things You Can learn from Dave Navarro

Who is he?

Dave Navarro is amazing. He runs a popular personal development blog, Rock Your Day, and is also a sought after product launch coach and internet marketing consultant. He has created successful information products in both niches during his spare time after his day job. He was also named one of tomorrows star bloggers at North x East and has written for popular blogs such as Ittybiz, Remarkablogger, Copyblogger and Twitip.

Why he is awesome.

I love Dave. He is an awesome writer and really knows his stuff. Despite being incredibly busy, he still manages to engage with his audience and provide a lot of value. I credit a lot of my success to Dave’s advice and help in the early stages of this blog.

He is part of a new breed of ethical marketers and is an advocate of the advance discount list. He changed how a lot of people perceive ebooks – including myself – with How To Launch The **** Out of Your Ebook. If are are launching a product online, you should hire Dave. He has made A LOT of money for many of my friends. I will recommend all of his products without hesitation.

Resources

3. Chris Guillebeau

Click here to read the 25 lessons you can learn from Chris Guillebeau

Who is he?

Chris blogs at the Art Of Non Conformity about his goal to travel to every country in the world by the time he’s 35.  He has a different philosophy to most bloggers – he earns his income solely from his ‘Unconvential Guide’ information products. Has released two successful free ebooks, A Brief Guide To World Domination and 279 days to overnight success. His content is syndicated on many high profile sites and he has a book due for release next year.

Why he is awesome:

I like Chris because he does most things differently. He provides great resources at reasonable prices and has been focusing on creating a real community around his blog. His latest free ebook was my favourite of all his products yet he released it for free and it justifiably went viral.

Chris helped me to fall in love with travel again and I will always be thankful for that.

Resources

4. Leo Babauta

Click here to read the 25 things you can learn from Leo Babauta

Who is he?

Leo is the creator and author of the top 100 technorati blog, Zen Habits and founded the popular writing blog, Write to Done. He has written three successful ebooks as well as publishing the Power of Less. He rose to fame quickly because of his prolific guest and paid posting at sites such as Freelance Switch and North x East. He recently launched A List Blogging Bootcamps

Why he is awesome

I love Leo because he focuses on simplicity and providing immense value. He has been an A-List blogger for some time but has waited until now to capitalize on that success. I love how he uncopyrighted his material and how he created a virtaul book tour.

Resources

5. Naomi Dunford

Click here to read the 25 Lessons you can learn from Naomi Dunford

Who is she?

Naomi Dunford has a brilliant mind. She is a microbusiness marketing consultant who blogs at Ittybiz. She has released products with some of the biggerest names in the industry as well as her own successful range of products. She has recently launched new initiatives such as the Ittybiz 1000, Speakeasy program and free marketing courses.

Why she is awesome:

Naomi rocks because she is real. She’ll swear, she doesn’t hide the low points of running a small business and she’ll tell the world how she got a semi colon tattooed on her back.

Oh, and she is a brilliant marketer. She offers a consulting service where she brainstorms with you to come up with awesome ideas for your business. Just based on a couple of emails and tweets, I can confirm that her advice will make you a lot of money.

Resources:

6. Deb NG

Click here to read 25 Lessons you can learn from Deb NG.

Who is she

Debs-new-teeth-300x300Deb is the founder of the popular blog, Freelance Writing Gigs. She has been focusing on transforming this site into a major resource by changing it into a network format and releasing the ebook Beyond Blogging. She was formerly the community manager at Blog Talk Radio and writes on Kommein with David Peralty.

Why she is awesome

Resources

7. Woodward

Click here to read the 25 things you can learn from Lea Woodward

Who is she?

Lea-WoodwardLea created the Location Independent blog with her husband, Jonathan. They founded Kinetiva, a network of progressive online communities. They has released a number of information products including the recently released Location Indepedent business course. Has released a series of travel guides for those wishing to become Location Independent.

Why she is awesome:

Lea is awesome because of all the ideas she comes up with for her blog. She immediately implements them and has made a lot of progress in developing a loyal community. I also admire the amount of work she has managed to get done with a newborn and am really envious of the location independent lifestyle.

Resources:

8. Johnny B truant

Click here to read the 25 lessons you can learn from Johnny B Truant

Who is he?

johnnyJohnny started blogging at The Economy Isn’t Happening. He scored a column on Ittybiz after buying her Online Business School product. He since started blogging at How to be your own VA and has made over $10′000 in three months by offering his services to bloggers. He has recently launched his Zero to Business course.

Why he is awesome:

I’m drawn to Johnny because he actually makes technology fun. He frequently guest posts at the leading blog and is working hard at learning as much as possible from his fledgling business. I admire Johnny for what he has done and believe that he will be a huge success in other niches.

Resources:

9. Marko Saric

Click here to read the 25 Things you can learn from Marko Saric.

Who is he?

Marko is the blogger behind How to Make My Blog. He quickly attracted a readership of over 1000 subscribers with his detailed and comprehensive articles. He has started making over $1000 a month with his tutorials on using the Thesis Theme and his recently released ebook, Twitter Marketing.

Why he is awesome?

Maro is awespome because he doesn’t hide behind his data. If he does something awesome, he’ll share the story. He will also take you inside the statistics, tell you exactly what you did and then give you tips to apply to your own blog. Here are just some of my favourites:

Resources

10. Ali HaleAli2

Click here to read the 25 Lessons you can learn from Ali Hale.

Who is she?

Ali Hale shot to fame after releasing her Staff Blogging Course in 2009. She has had staff writing positions at Diet blog, pick the brain, The Change Blog and Dumb Little Man. She is impressing bloggers everywhere with her high quality guest posts and her launch of her Aliventures blog.

Why she is awesome?

Ali is brilliant because she is showing how you can increase your presence online without doing anything shady. She consistantly writes brilliant content and is considered by many to be a rising star in many blogosphere niches. She is also extremely kind and humble.

Resources

11. Michael Martine

Click here to read the 25 things you can learn from Michael Martine.

Who is he?

Michael Martine is the blogger and consultant that writes at Remarkablogger. He recently quit his job due to his successful blogging ventures which include the launches of blogging lawyers and Wordpress SEO Secrets. He is really knowledgable and has recently joined the faculty of Project Mojave.

remarkablogger

Why he is awesome:

Michael is awesome because he knows so much and is genuinely helpful. He loves the web and marketing and that passion really shines through. He is also a bit of a geek.

Resources

12. Glen Allsopp

Click here to read 25 things you can learn from Glen Allsopp.

Who is he?

glen-allsopp

Glen Allsop is the blogger behind PluginID. He is a prolific guest poster and has recently released the ebook Cloud Living. He spent a year in South Africa, doing internet marketing, and has changed his life in the process.

Why he is awesome

Glen is awesome because of the amount of effort he put into his career. He shows what you can accomplish with a lot of hard work. There was a time where his guest posts were popping up everywhere. I really admire his outlook on life and love reading the quality articles on his blog.

Resources:

13. Jonathan Mead

Click here to read the 25 things you can learn from Jonathan Mead

Who is he?

jonathan-new-avatar

Jonathan Mead is the author of the popular personal finance blog, Illuminated mind. HE has regularly contributed to Zen Habits and his work has been featured on sites such as Write to Done. He recently released the ebook Reclaim Your Dreams and is on the faculty at Project Mojave.

Why is he awesome?

I love Jonathan because he isso committed to his personal development journey. He is willing to share what he has learnt even if it means sharing uncomfortable information. I really believe Jonathan will be one of the top bloggers before too long.

Resources:

14. Liz Strauss

Click here to read 25 things you can learn about Liz Strauss

Who is she?

Liz Strauss is the founder of Successful Blog and SOBCon. She is a social web strategist and community builder who helps businesses and individuals understand the culture of the social web.

Liz_at_BlogPotomac3by_eastcoastblogging2g

Why she is awesome

Liz is awesome because of the community she has created around her blog. I have learnt so much by just watching how she draws people together and interacts with others. I consider it an honour to have been able to learn from her blog.

Resources:

15. DM Scott

Click here to read the 25 lessons you can learn from DM Scott

Who is he:

DMS profile

DM Scott is the acclaimed authot of World Wide Rave and The New Rules of Marketing and PR. He has written other books, included 7 free ebooks, which you can read about at his blog Web Ink  Now. He  is a famous speaker, consultant and consistantly provides a lot of value to his readers.

Why he is awesome:

As soon as I read World Wide Rave, I knew DM Scott was different. I checked out his blog and was just blown away. This guy doesn’t pretend to understand authentic marketing – he gets and practices it.

He has continued to add quality content to the blogosphere and has become someone that I’ve come to really admire. He is the type of person I want to be and I believe that he is someone that all bloggers can learn from.

Resources:

16. Chris Brogan

Click here to read about 25 things you can learn from Chris Brogan

Who is he?

Chrichrisbrogans has a highly popular blog at Chrisbrogan.com, but his reach extends far beyond the web. He is co-author of Trust Agents, president of New Marketing Labs and a sought after speaker. Plus he runs the Inbound Marketing Summit events with CrossTech Media.

Why he is awesome:

I love Chris because he really practices what he preaches. He is geniunely committed to helping as many people as he can and has continued to provide value to many facets of the blogosphere.

Resources:

17. James Chartrand

Click here to read the 25 things you can learn from James Chartrand

Who is he?

James Chartrand is a copywriting, branding and online marketing expert and manager of the Men With Pens team. He is co-author of The Unlimited Freelancer. He was a featured blogger at CopyBlogger and teaches about business branding and copywriting at Solo Practice University.

Why he is awesome

James is brilliant because he just appears to be everywhere. He writes brilliant posts on his blog. He comments on a wide range of blogs. He also guest posts, releases products and runs a business. I wish I had the knowledge and skills that he had.

Resources

18. Mark Hayward

Click here to read the 25 things you can learn from Mark Hayward

Who is he?

Mark is a blogger and entreprenuer who lives in the Caribbean on Culebra Island where he owns the Palmetto Guesthouse. He previously blogged at at MyTropicalEscape and was a frequest guest and paid poster on many leading sites. He created Train for Humanity which is a non profit that raised awarenes using social media. He now blogs at Mark-Hayward.com

Why he is awesome

Mark is so geniunely helpful and is so inspiring. I have been following his career for about a year and have really admired his integrity and work ethic. I recommend you check him out if you want a bit of inspiration.

Resources

19. Chris Garrett

Click here to read the 25 things you can learn from Chris Garrett

Who is he?

244689610_f6c1e51517Chris Garrett is a blogger and freelancer who writes at ChrisG.com. He co-authored the Problogger book with Darren Rowse and runs the popular Authority Blogger forum.

Why he is awesome

Chris Garrett writes brilliant articles about blogging and social media. He freely shares his knowledge and, like many others on this list, is a bit of a geek. I think he is someone that many people can learn from and recommend that you hire him if you can afford it.

Resources:

20. Skellie

Click here to read the 25 lessons you can learn from Skellie

Who is she?

moominSkellie is an amazing woman who has accomplished a lot during her blogging career. She ran Anywired and Skelliewag as well as being a staff writer for Problogger, Daily Writing Tips and North x East. She stopped her staff writing to manages websites receiving 12 million+ page views monthly for Envato. Recently, she has combined her two blogs and has launched Blog Mechanics. She has also consulted with bloggers, start-ups and successful entrepreneurs

Why she is awesome:

Skellie was one of my early influencers. Her articles are engaging and beautifully written. She was audacious and achieved a lot of success in a relatively short period of time. I have tried to learn from her success and apply the lessons to my own blog.

Resources

21. Daniel Scocco

Click here to read the 25 things you can learn from Daniel Scocco

Who is he?

danielscocco1Daniel is the brainsbehind the Daily network which consists of Daily Blog Tips, Daily Bits and Daily Writing Tips. e also created the popular e-course called Online Profits.

Why he is awesome:

Daniel is brilliant because he is very knowledgable and consistently puts out great information. He has helped many of my friends by giving them writing work on one of his blogs or giving them a guest post opportunity. I would love to be able to work with him eventually.

Resources

22. Collis Ta’eed

Click here to read the 25 things you can learn from Collis Ta’eed

Who is he?

collisCollis is a brilliant success story. He founded Envato, a website for creatives. He created digital goods marketplaces like flashden and themeforest; built a group of blogs at Tuts+, including a paid option; and created Rockable Press for his ebook ventures. You can catch him blogging at the Netsetter

Why he is awesome:

I love Collis because most of my friends know about one of Envatos sites. They have used Themeforest, or have gotten information from Freelance Switch. They also believe in supporting the freelancers. One of my goals is to write for one of their blogs.

Resources:

23. Alex Fayle

Click here to read the 20 things you can learn from Alex Fayle

Who is he?

2008_08AvatarAlex Fayle is the creator of the blog Someday Syndrome. He rose to success quite quickly and has since expanded into offering coaching and information products. His latest book is Someday My Ship Will Come In.

Why he is awesome

Resources

24. Tim Brownson

Click here to read the 11 things you can learn from Tim Brownson

Who is he?

Tim Brownson is a certified life coach who blogs at A Daring Adventure. He is also a NLP Master Practitioner and certified hypnotherapist. He released a book, Stress is For Suckers, and is co-authoring a book called How To Be Rich and Happy.

brownson

Why he is awesome

I became a huge fan of Tim after seeing his youtube channel. I was drawn to his information because he sounded like one of the doctors in Doctor Who and made complex information easy to understand. I love his writing style and his humour. His blog is a fascinating read.

Resources:

25. Tim Ferriss

half-face-iceClick here to read the 25 things you can learn from Tim Ferriss.

Who is he?

Tim Ferriss is the #1 best selling author of the book The Four Hour Work Week and has a blog of the same name. He is a speaker, consultant, entrepreneur and has packed so much adventure into his life.

Why he is awesome

I don’t agree with everything Tim has done, but he is a huge inspiration. He shows what you can achieve if you think differently and really put your mind to it. I find myself constantly going to his blog and watching his keynotes because there is so much you can learn from him.

Resources:

26. Mary Jaksch

Click here to read the 25 things you can learn from Mary Jaskch

Who is she?

Mary is a zen master, psychotherapist and author. Mary blogs about practical inspiration at Good Life Zen and currently edits Write to Done. You can read about how she got that job in a post on Copyblogger. She wrote the free ebook Overcome Anything and run virtual zen retreats. Her latest project has been helping Leo Babauta with the A-List Blogging Bootcamps. Why she is awesome

Why she is awesome

I loved reading about Mary’s blogging adventures. It showed what you can achieve with a lot of hard work and when you look out for opportunities. She is an extraordinary person and one worth following.

Resources

27. Sonia Simone

Click here to read the 25 Lessons you can learn from Sonia Simonesoniasimone

Who is she?

Sonia Simone blogs at Remarkable communication and is the senior editor at Copyblogger. She describers herself as the marketer for those who hate marketing and a relationship counsellor for business.

Whys he is awesome:

I like Simone because she makes marketing friendly. She consistently produces compelling articles and has taught me so much about developing relationships with clients. I hope to get to know her better over the next year.

Resources

28. Christine O’Kelly

Click here to read the 25 things you can learn from Christine O’Kelly

Who is she?

Christine escaped the cubicle and blogged about her adventures at Self Made Chick. She authored a successful ebook about freelancing and reduced her blogging activities to focus on other online opportunities. She now runs the businesses SEO Content solutions, Online PR News and Online Visitibility toolbox.

Why she is awesome

I love Christine because she is authentic. She spoke honestly about her experiences and as a result, created a loyal following. Her ebook is one of the best I’ve read and I’ve learnt SO much from her many detailed blog posts. I hope to become friends with her.

Resources:

29. Nick Cernis

Click here to read the 25 things you can learn from Nick Cernis

Who is he?

Nick is a web developer and blogger who writes at Put Things Off. His blog delivers many of the leads to Goburo, a company he runs with a partner. He has gotten a lot of attention after developing an iphone app for his blog as well as releasing Toodoolist.

Why he is awesome:

Nick really intrigues me. He has a fascinating mind and a beautifully designed blog. I’ve been following his career for some time and he has made a lot of progress in a short amount of time. His ideas are really worth reading.

Resources:

30. David Risley

Click here to read the 25 things you can learn from David Risely

Who is he?

David Risely is the 6 figure blogger behind PC Mech. After his massive success on that site, he decided to teach what he had learned to others through his blog David Risely.com. He has since expanded into information products with the membership site Blog Masters Club ande-course 30 Day Money.

Why he is awesome

David is brilliant because he made his income outside of the MMO niche. As a result, the information he gives is very useful and applicable to many of his readers. He constantly gives out useful nuggets and it has been an honor to just observe him.

Resources:

31. Jeff Chandler

Click here to read the 25 lessons you can learn from Jeff Chandler

Who is he?

Jeff Chandler currently operates a Wordpress enthusiast community called WordPress Tavern as well as hosting the podcast WordPress Weekly. Prior to that, he wrote for sites like Performancing.com as well as producing their ‘Perfcast.’

Why he is awesome

I’ve been watched Jeff Chandlers career for some time and genuinely admire him. He is passionate about his work and has tried hard, and succeeded, to build a strong community. He is keen to share his knowledge and support the wordpress project.

Resources:

32. Shai Coggins

Click here to read the 25 things you can learn from Shai Coggins

Who is she?

Shai Coggins was one of the co-founders of b5 Media. She wrote for About.com, a New York Times company, and currently blogs at Just Make Money Online and her Studio notes blog.

Why she is awesome

I’ve had the priviledge of meeting Shai and she is just as lovely in real life as she is in person. She is passionate about life, and her craft, and has worked so hard to develop communities around her sites. She also managed to keep writing through difficult personal circumstances and despite her many commitments.

Resources

33. Wendy Piersall

Click here to read the 25 lessons you can learn from Wendy Piersnall.

Who is she? wp-150

Wendy started blogging at Emoms at Home, which she developed into a blog network. After winning a ticket to Elite Retreat, she transformed her blog into the Sparkplugging Network. She has created Sparkplug U.

Why she is awesome:

Wendy is cool because she has accomplished so much. She has constantly reinvented her site and tries to help as many people as possible. She has also sacrificed extra income to ensure that she only endorses quality products.

Resources:

34. Caroline Middlebrook

Click here to learn the 25 things you can learn from Caroline Middlebrook

Who is she?

caroline-profileShe rose to fame after doing the Thirty Day Challenge in 2007 and has expanded her online business by adding a blog, two information products and is now embarking on the software project. She is known for her honesty when writing about her internet marketing experiences. She blogs at Caroline-middlebrook.com and previously wrote at Life Should Feel Good.

Why she is awesome

Caroline has maintained her brutal honesty throughout the whole process. This has caused criticism during the hard times, but it showed people the amount of real work that goes into creating a business. She shared the results of her experiments – something that others don’t do, and always tried to find the balance between free and paid products.

Resources

35. Havi Brooks

Click here to read the 25 things you can learn from Havi Brooks

Who is she?

Havi Brooks is a habits educator that blogs at The Fluent Self. She focuses on destuckification and biggification – two products that many entrepreneurs face. She offers consulting, a membership site and many information products targeting web professions. Her assistant is a duck named Selma.

havi-brooksWhy she is awesome

I just love Selma. Seriously, I love Havi because she is such a beautiful person. Her blog reads like poetry and I know that she has her readers best interests at heart. I think she is the hidden gem of the blogosphere.

Resources

36. Steven Snell

Click here to read the 25 lessons you can learn from Steven Snell

Who is he?

Steven Snell is the popular blogger behind Traffikd, Designm.ag and Vandelay Design. He was a frequent staff blogger at Freelance SwitchFreelance FolderPureBlogging and Daily Blog Tips, among many others. He also consults and has created a number of niche design sites.

Why is he awesome?

Steven is amazing because of the sheer amount of work he has put into his career. I used to see his guest posts everywhere and would often reach about a new site or initiative he was launching. He is a must follow for designers and creatives.

Resources:

25 things to learn from Caroline Middlebrook

25 Aug

1. Don’t put too much effort into the journey blog

Caroline has put most of her efforts into journey blogs which chronicle what she learns blogging for Life Should Feel Good and her internet marketing blog. This has resulted in moderate income.

The journey blog has less chance of success than other blogs because it requires the readership to be interested in your personality, and the topic at hand. Putting your ego aside is better unless you want to be the top of your game.

2. Don’t be too critical of others in your industry.

Something that caused Middlebrook to lose a lot of credibility in certain circles is her constant bagging of sales letters and mailing lists – often associated with the words ‘sleazy’ or ‘snake oil.’ Now, there is nothing wrong with calling out something that you’ve experienced. Pointing out the shortcomings in a review can actually lead to a high affiliate commission.

I think it could have been better if she had written about what they could have done better, rather than state what was wrong. In the past year, I have seen some brilliant examples of sales letters and mailing lists that are done by some really ethical and nice marketers.

3. Do market your best work

Caroline did market her best work – including promotions, products and her top posts. This resulted in a number of her articles getting picked up by the major blogs.

4. Leverage your existing profiles

Caroline leveraged both her stumbleupon profile and her blog to launch her second blog, Life Should Feel Good. This resulted in considerable success, which she reported on her main blog.

5. Have a strategy with your commenting.

I don’t go so far to have a formal strategy with my comments. I have found a few methods that have worked well for me (link to them).

The thing is, people eventually picked up on her commenting strategy and used this as a case study. The case studies came from people within the same industry and thus drove a targeted audience to her site.

6. Reach out to your audience when you need to

Caroline faced a lot of personal stress in the first year of her blog. This led to some struggles so she reached out to her audience to request their support while she took a break from her blog. This allowed for her to recover without the stress of creating additional content.

7. Don’t jump into the deep end without a life boat

She quit her job to start a business. A decision as bold as that is admirable, but has not been without its repercussions. At the time of writing that post, her blog was on the rise. Now her income has stagnated because she didn’t have other income streams in place. This is something I may have to deal with in the future – but I have a lot of existing support in place due to my recovery from anxiety. I couldn’t fathom doing what she did, though it seems to have really worked out well for her.

8. Don’t ridicule your readers

There was one post by Caroline that I really disagreed with. It was titled ‘Shock News – I should be making more money’. It was a funny post but left a bad taste in my mouth. I appreciate it when people give me advice, even when I disagree with it. Instead of talking about it publicly, I sometimes ask if they can help with my objections or see if I can adapt the idea to my own situation. But I can understand how it may get frustrating to get the same questions.

9. Avoid the mailing list if you want your product to go truly viral

Caroline didn’t have a mailing list for her first free product and as a result, the product truely went viral and still earns her income. This was a very interesting case study as I have been debating the mailing list concept for sometime.

10. Do experiment with new forms of media

Caroline worked very hard in her early months to try to experiment in new forms of media. This can be daunting – especially when you are new, and people can ruthlessly criticize, but it does show that you are willing to try new and difficult things.

11. Don’t over promote your products

There was an incident where Caroline received a lot of backlash because she emailed everyone on a top bloggers list. People did respond to her first emails, but in the second set she got criticised because the promotion wasn’t relevant to the readers.

I learnt a lot by witnessing this and hopefully it will prevent me from receiving similar criticisn.

12. Don’t announce product details too early

Caroline admitted this mistake shortly after the release of her first product. It is important to start building buzz early, but including too much details can result in people being less hyped about it. I’ll be researching this further.

13. Provide case studies.

I’m not a fan of the journey blog – but I do love the resultant case studies. Something that has been really useful on Carolines blog is the detail she goes into with her case studies. This is a really effective way of learning. Its something I loved learning more about in the Blog Mastermind program.

15. Have a rough posting plan.

Caroline often admits that she blogs when she is motivated to. This type of strategy is acceptable on a personal blog, but not as the main income earner. Caroline doesn’t have to do this as her blog is a personal one and she clearly states that she is focusing on her software project. I have found that posting on the flow is a lot funner, but having a plan makes it easier and helps reach my goals.

16.  Focus on a small number of areas.

One of Carolines early problems that she has been experimenting too heavily, all documented on her blog. Every new blogger goes through a stage of experimenting – one could liken it to a childs first relationship. To really succeed, you need to be in something for the long haul. She has now started focusing on a few select areas which has seen her blog really grow.

17.  Don’t position yourself as an expert until you’ve gotten the social proof.

A number of times, Caroline received criticism because others perceived her as an expert. She always maintained she was learning. She has a lot of social proof now, but it may have helped if she had focused on creating social proof early on in her career. This is something that I’m now trying to do.

18. Use your social media presence to get feedback

Many bloggers use this tip. They ask for feedback for something on twitter or facebook before they go live with it. This allows for feedback without the change going too public.

19. Create a strong brand through use of images

Whereever Caroline posts, her avatar pops up. Even though its just a normal snapshot, people associate it with her blogs brand. I ignored images as branding for my first 18 months. I really regret the opportunities wasted.

20. Draw attention to the important features of your site.

Caroline does this really well. She has a section in the header dedicated to linking to her top posts as well as her products. This can be really useful for converting new readers over.

21. Create an effective about page

Caroline has written a really compelling about page. This is a good way to get people to make the decision to follow your work elsewhere.

22. Thank those who help you

Caroline has gone out of her way a number of times to thank those who have helped her. This is a good way to encourage support within your community and show your appreciation for those that help you.

23. Don’t focus on short term monetization options

In the first year, Caroline focused on the short term monetization options and had trouble sustaining this income over a long period. I learned a lot from observing this and how she changed things around with her software project. Its worth checking out her archive to follow her thought processes.

24.  Don’t be too proud

For the first year of her blog, Caroline ignored many monetization methods. This was detrimental to her blog as she lost a lot of learning opportunities. Her blog attracts a moderate level of traffic. In many cases, she would have learnt about the nuances of some industries significantly faster than what she has learnt from specific niche sites.

I’ve made this mistake myself – both in my personal life and with blogging. Things would have been a lot easier if I swallowed my pride and

25. Have an article page on your site.

An article page is a great way to draw the readers really deep within your site. You can even have several pages dedicated to different types of content.


Page 1 of 1312345»10...Last »