the art of growth: Tara Gentile shows you the ‘why’ behind growth. Read it, and get inspired to create plans around your business growth.
The Small Business Lifecycle: Using for help figuring out what stage you are at in your business. Lets you know what strategies you should think about for each step. It’s useful in conjunction with Gentiles book. It gives you a framework for growth.
Creating Word Of Mouth
Word Of Mouth Basics
World Wide Rave: A person favourite by a marketer I admire. The concept of a World Wide Rave is developing a concept that gets people talking. Beautifully designed and makes a boring concept fun. Love it.
The Anatomy of Buzz Revisited: My favourite book and one I learned the most from. Will have to work harder to apply the concepts to your business.
Word of Mouth Marketing: Brilliant – a must read if you want to get down to the nuts and bolts of how to spread, well, anything. It sums up the method that I use to share ideas
Influence Marketing: Blew my mind. It is probably too advanced for most people but it will get you thinking about influencer marketing on a much larger scare.
Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing: The best book I’ve read on influencer marketing. Probably one of the top 10 business books I’ve read.
Referral Engine: THE book if you want more business from referrals. It gave me so many ideas and tips for my business. I think it is a must read for anyone marketing themselves online.
Networking With People
Your Network Is Your Net Worth: One of my favourite books on marketing, period. It goes beyond tips to network with others. it’s about how you can become a person worth connecting too. It has so many exercises and useful case studies. I highly recommend it, but be prepared to do the work. If you like this, also check out The Startup Of You.
Clout: A must read for those who work with web content. It wasn’t basic like many other books I’ve read.
Curation Nation: Loved it. Rosenbaum did all the interviews, analysis and research so that we can understand the implications. He structured the book so that it answered my key concerns and raised questions that I hadn’t yet thought of. Helped me figureout how I could leverage curation for my business.
The New Rules of Marketing and PR: Fantastic book that will teach you how to use new media to tell the story of your business. While DM Scott talks about social media, that is not the focus. The focus is one the best way to tell stories and communicate your brands message. Highly recommended
Real Time Marketing PR: Another fab read by DM Scott. If you are ultra savvy in the digital space, you may know a lot of this. I learned so much and I write about digital marketing for clients.
Trust Me I’m Lying: A look at how outrage culture is being leveraged for marketing purposes.
Newsjacking: Showing how brands can take advantage of a trending news story and get more coverage. This concept has become incredibly popular over the past years.
Social Commerce Handbook: Required reading for anyone that works in social media. I learned so much.
Online Community Management for Dummies: A must read for anyone doing online customer service or community management. Breaks down the stuff that takes years for people to normall learn
Customer Service: New Rules for a Social Media World: A must read if you are working as part of a social media team. Enjoyed the emphasis placed on listening
Delivering Happiness: Takes you behind the scenes of the startup phase of the Zappos empire, and talks about how they created their company culture. Fascinating, inspiring read.
Uncertainty: This book has helped me come to peace with the instability associated with creative industries. I read it and it made me feel normal. Helped me through a really tough year.
The Accidental Creative: How to tap into your creativity when under a deadline. Has lots of practical advice that really works.
Do More Great Work: A solid guide if you are needing inspiration for your creative work. I didn’t get that much out of it, but many friends rave about it.
The Startup of You: Probably *the* best book for those at the start of their career. It helps you approach work differently.
Undecided: A kick arse book for woman who were told they can ‘have it all’, yet are feeling stuck. Helped me relax and be realistic and work/life balance.
Lean In: Women, Work, and the Will to Lead: I enjoyed it a lot more then I thought I would. It should be a must read for woman who want powerful careers
Pivot: How to handle the changes as you navigate from one career path to another.
How to Be Everything: A Guide for Those Who (Still) Don’t Know What They Want to Be When They Grow: A solid resource for multipotentialites.
Founders at Work: A series of interviews with many brilliant minds that shaped the early years of technology. The author does a brilliant job of showing how each company built off previous ideas, and also shows how the earlier pioneers influenced the industry.
Brilliant, Crazy, Cocky: Brilliant read. I had been so busy trying to wrap my head around the local markets that I hadn’t even considered ones such as Indonesia and Asia. It helped me gain a new perspective and has inspired me to tweak my approach.
iWoz: Interesting read from the technological perspective. Is a bit of a slog to read and doesn’t give many business insights
Steve Jobs Biography: Compelling. Contained so much that I didn’t know. Would recommend to any visionary.
Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0. Showed how all the start ups are interconnected within the same group of entrepreneurs and friend-tors. Loved it
Stealing Myspace: Fascinating story about the growth and subsequent acquisition of Myspace. I didn’t know about most of this and loved it