The subscribers at all costs articles are horribly short-sighted, and worse, require a tremendous amount of growth because there’s inevitably so much churn (in the form of unsubscribes).
Paul Jarvis recommends that you focus on one person at a time. One right person at a time using your own style. And then you start communicating with them, like a human being, and hopefully creating something they want to share with the human beings that they know.
Email marketing is still one of the most effective ways to grow a blog, website, or online business. In fact, if you focus on getting more email subscribers your website will be insulated against Google algorithm changes and fussy social media trends that put you at risk. There’s simply no point in having tens of thousands of subscribers if no one opens the emails, or actions the content inside of those emails.
This post is a simple checklist that you can follow before you send out an email or email newsletter to your list to ensure you get the most out of the exercise.
So many bloggers focus on increasing the size of their email list, especially when just starting out. However, there’s not a lot of point in building that mailing list if none of the subscribers end up opening the emails that you send. Open rates and click through rates are just as important. In this post, Ramsey shares a few ways that he’s tried to help educate his subscribers over the years as a way to increase open rates.
This post has a few strategies and ideas to consider when warming up a cold email list, and they’ve been used (and proven) many times over by people in all types of industries and across many topics. Lindsey Hayward has gathered some of the most important tips from numerous list builders, and have laid out some do’s and don’ts for implementing them.
Every single place to put an opt-in form on your website with tools to make it happen, and best practices.
Every day, across all 313,000 sites using Sumo, 10 MILLION pop-ups are triggered, and in the past month we’ve collected over 4 MILLION emails for our users, giving us an insane amount of data on what works, what doesn’t, and where you should be.
In this guide you’ll find out how your apps should be performing. Then, we’ll go into a few key ways you can make the tools work even harder for you based on what some of the pros do.
It’s fairly common knowledge that sidebar opt ins convert really well. If you’re looking for a place to start with your opt in form, start there. Ideally, you’re building out a strong foundation for your email list with multiple opt in box locations. Not sure where else to look? Try one of these options.
If you want to keep growing your email list, you need a powerful email opt-in offer that stands out and captures the attention of your audience. One that shows why prospects absolutely need to sign up for your email newsletter. Here are five things you need to know if you want to write compelling opt-in copy that is sure to convert.
Email marketing works. A critical part of the process begins, however, before a single email is sent. You’ve got to get people on your list in the first place. This happens most effectively at a landing page specifically designed to convince the right people to sign up. Brian Clark shows you how to win the trust and interest of prospective subscribers despite any initial misgivings your audience may have.
As a blogger, you always have tasks you know you should do — just haven’t done yet. But creating an effective subscriber bribe is one you must bump to the top of your list. So find a common problem and create a simple checklist to help out. Because the simple bribe you actually create will always kick ass compared to the “perfect” one you never get around to making
It used to be that creating a valuable piece of free content was enough to attract tons of email subscribers. Almost regardless of niche, people just loved collecting free info and were willing to give up their email addresses in exchange for ebooks, videos, and email courses
But those days are coming to an end. The market is getting more sophisticated, and people are more hesitant than ever about email subscriptions. If you want to grow your list, you need to up your game. In this new podcast, Clay and Andy discuss the kind of opt-in bribe your visitors really want.
If you have a website, the best way to get more email subscribers is simple: Use more email sign-up forms. Yes, you can overdo it, but the truth is, even when you think you have too many, your forms may be invisible to your visitors.
Question is where do you put them? There’s 7 high-converting places. In this post, Derek Halpern goes through each of them.
Email Pop Ups
Every day, across all 313,000 sites using SumoMe, 10 MILLION pop-ups are triggered, giving them an insane amount of data on what works, what doesn’t, and where you should be. In this guide you’ll find out how your apps should be performing. They also go into a few key ways you can make the tools work even harder for you based on what some of the pros do.
Whether you’re looking for an idea for your very first exit popup, or you’re looking for new things to tweak and test, here are 40 effective ways to hack your exit popups.
The new hot trend in email marketing for growing your email list is the idea of using a content upgrade. A content upgrade is simply bonus content that people can get access to in exchange for their email address. Unlike traditional “site-wide” lead magnets, however, content upgrades are unique to the specific content that people are already reading or listening to on your site.
Pat Flynn created a list of 10 ideas for various types of upgraded content you can create, followed by some additional tips to help you get the most out of them and build your email list even faster.
There is a strategywhere you can build your email list from a blog post, using a technique that outperforms other methods by 500% or more. It’s called the content upgrade, and based on Devesh Khanals experience, it blows every other opt-in strategy out of the water. The best part is that it’s not annoying (like pop ups), or deceitful (like slimy “make money online” squeeze pages). It actually adds value to your readers.
What if, instead of pointing visitors to a semi-related resource, you offered them something exactly related to the post they just read? Then you would be offering them a content upgrade — a lead magnet (or “opt-in bribe”) created specifically for readers of that blog post. And you would be implementing the strategy that’s making marketers rethink their blog opt-ins.
Wanna know how to see a massive spike in your email list numbers AND provide incredible value to the people joining your list? Your list is going to grow slowly if all you’re offering your subscribers is to stay in touch with your weekly broadcasts. In order to grow your list, your audience, and your influence, you have to provide exceptional value and go the extra mile. How exactly do you do that? Content upgrades.
Have you ever considered gating your content to get leads? Whether you choose to have open-access content or gate it to gather information, there are benefits and drawbacks you should be aware of. In this Whiteboard Friday, Rand weighs the pros and cons of each approach and shares some tips for improving your process, regardless of whichever route you go.
Should content be left ungated, or is gating content a necessary evil? If so, is it possible to create a content gate that doesn’t turn people away? Here are some strong arguments from either side of the debate – and some tried-and-true gated content campaign optimization tips.
HubSpot created a flowchart to help guide marketers’ gating decisions. While it might not be a hard rule — there are plenty of content types, objectives, and considerations that the chart doesn’t take into account — it’s hopefully a useful guideline.
If you want to grow your email list (FAST) there’s one thing you need to know: Traditional bribes like free reports and email courses don’t have nearly the same juice that they used to.
So, what CAN you offer that gets people to fork over their email address? The Content Upgrade.
Crazy Egg takes a look at a couple of examples of gated content, and how it helped increase email subscription.
Are SEO and gated content mutually exclusive? There’s no magic answer to this question, but there are some important considerations to address in order to decide your course of action.
This article breaks down exactly how a content upgrade works, gives you a step-by-step guide into creating a content upgrade and gives you a simple blueprint for nurturing content-upgrade leads into customers.
Email List Content
oth welcome pages and welcome emails are important, but it’s helpful to think of them as two different tools for engaging new users. The trick is knowing when, and how, to use each to create the most seamless and love-inducing onboarding experience possible.
Gone are the days of grasping at straws in front of your audience. Instead of making tentative guesses like “if you’re a developer” or “if you’re on the Gold plan” and trying to cover all your bases with a well-meaning (but crazily optimistic) kitchen-sink approach — you can come up with a sharp, effective, and helpful welcome that sticks.
You can, of course, send a series of welcome emails, which is a good idea. But if that seems like too much work, have no fear – even a simple welcome email can deliver nice results. So here’s how to do that.
Here are 10 examples, with insight on what they’re doing right (or wrong).
Welcome emails aren’t just a formality but a crucial opportunity. Minutes before, your customer was excited enough about your service to sign up for an account. A good welcome email capitalizes on the momentum of that sign-up, rewarding customers for their behavior and enticing them to stay engaged. Customer.io analyzed 50 welcome emails to figure out how to best guide customers along their customer journey.
Pat Flynn shares 4 different examples of how you can handle your autoresponder series, including the one that he uses which attributes to his very high open rates, as well as the one you should absolutely avoid
In this article ConversionXL talks about different ways you can optimize your auto-responder campaign to keep your subscribers engaged, converting more, and staying focused on relevant issues without burning out.
Darren Rowse recommends that you consider using autoresponders as a means of driving traffic, deepening reader engagement, and increasing profits. In this post, he suggests a number of practical strategies for actually using autoresponders alongside your blog.
Remember that an autoresponder is just a tool. It’s how you use it that counts. One marketer can achieve amazing long-term success with an autoresponder, while another will never make a sale. if you follow the five steps in this post, you’ll be well on your way to efficient and effective communication with your email subscribers.
Marketers, especially those with longer sales cycles, often elect to call an email opt-in a conversion. It’s not wrong to do so; but let’s face it, most of your email subscribers don’t give you a lot of their time, and only a few give you their money. In this post, Barry Feldman explores a vastly underused, but highly effective, tactic for winning sales – the email autoresponder series.
When used correctly, autoresponders can add serious momentum to your business. But when you sit down to actually write your own autoresponder series, you may feel stuck or confused. To clear up any bewilderment, here’s a clear list of email autoresponder recommendations, with practical advice about how to actually write the damn things.
Most people won’t buy anything on the first visit, so you need to capture emails. And then what? In this article ConversionXL dives deep into a discussion about creating content for your autoresponder campaign.
You might not have that coaching session to sell yet, or that online webinar or book that you plan to promote someday, but that should not stop you from creating an email autoresponder course. In fact, not having all of that stuff done makes your email course even more important. Build your email list first, so you have people you can sell to someday. Your email course is how you go about building your email list, one agreeable reader at a time
Email Subject Lines
Here’s a pretty expansive collection of headline titles to add gain inspiration from. Once you’ve worked your way through my Pauline Cabreras top tips, these are here for you to adapt and personalize for your own business purposes.
Have you ever sent an important email to your list and wondered why the open rate was poor? If so, you’re not alone. It’s an issue that a lot of internet marketers struggle with.
In this post, Neil Patel highlights the factors that affect email open rates and show you the best ways to write email subject lines that will increase your emails open rates by 203% and even more.
13 subject lines examples that actually work, the psychology behind them, and how to make them work for you.
Getting people to open emails is all about the subject lines. Now, there are all kinds of tricks you can use to get your readers to click. “You won’t believe what happened next!” Or, “Crazy!” Let’s get real though. That gets old after a while.
Ramit Sethi send millions and millions of emails and people love them. Here are a couple suggestions for you.
The best sales email subject lines are creative, interest-provoking, and informative without giving too much away. Writing a creative subject line is no small feat, so Hubspot compiled 23 compelling sales email subject lines for a variety of situations. Customize for your own uses, and watch your open and response rates skyrocket.
Just because you’ve already gotten your prospect to open and respond to your first email doesn’t mean you’re guaranteed to keep the conversation going. What happens if your contact goes silent? You can’t exactly send a “Coming in ice-cold, but hoping to help” email for a second time.
Here are 20 sales email subject lines you can use to restart a stalled conversation without getting lost in the noise.
There are some basic best-practice tips that you already know all about: Keep it short, be specific, use names whenever you can, and don’t spam. But once you’ve done all that, you still need some new angles. Try these.
CopyMonk shares an entire swipe file of 144 email subject line templates you can use today. These are not your typical subject lines.
In fact, some may even be controversial. However, they will catch the eye of your subscribers like nothing else, no matter how crowded their inbox is.
Improving your list
The A/B testing feature in email is a way to let you send two slightly different emails to your audience so that you can obtain information on which triggered the most engagement and then use the most effective email to send to the rest of your list.
Before you begin, it might be helpful to review some guidelines for effective A/B testing.
In this post, Unbounce focuses on the benefits of A/B testing for the future. That means turning your results into actionable guidance for feature planning, branding, sales and retention strategies.
It’s vital to run A/B tests when trying out new techniques or formats for your email campaigns. Improving conversion rates here can make a bigger difference in your bottom line than many other marketing efforts, especially those of similar cost.
As the saying goes, practice makes perfect. Think of A/B testing as practice for your email newsletter. By running these regular checkups, you can find the things that do and don’t work for you, and you can improve both the quality of your offering and the chance someone will buy your product.
Segmenting Your List
If you feel like your email list is missing a crucial piece of the puzzle or maybe you just aren’t seeing as many conversions as you’d like, this is for you.
Segmentation isn’t mandatory, but Pat Flynn highly recommends it for the purpose of delivering better value to your audience. He recommended that:
“As you begin to grow your email list, you’ll discover certain segments that make sense to cater to, but start out simple and you can always grow and expand segmentation from there.”
In this guide you’ll learn what email list segmentation is, when you should do it, and how you can put it into action to power up your email marketing.
By grouping your customers based on specific user and event data (like logins, plan level, in-app actions), you can address whatever product engagement lifecycle stage they’re in. Unlike static newsletter lists, segments based on behavioral data are dynamic, meaning that users move in and out of them automatically based on their actions.
The best part about email segmentation? There are a ton of creative ways you can segment your email list to run innovative and effective campaigns that leads and customers will enjoy, from geography and industry to content format and topic. The more information you collect about your email recipients, the more opportunities you have to tailor your emails to resonate just right.
Figuring out the best way to segment your email marketing lists can be a huge undertaking. To make it a little less daunting, this post will show you 10 quick and easy segmentation strategies that you can get started on today.
Email segmentation and personalisation give great results but are subjected to various factors. Few people consider it as a one-time manual work, like set triggers and forget it. That is so wrong. So the most important takeaway is, we will need to EXPERIMENT more and more to see what gives us a satisfactory result. Keep trying new tools, new segments, email flows, personalisation tactics, discounts and offers, etc.
By sending your inactive subscribers a re-engagement email, you’ll not only see who’s still interested in your brand – you may even generate some immediate sales! And worst case scenario, you’ll be able to clean up your email list. It’s really a win-win. So for inspiration, here are a few awesome ways different brands have approached the re-engagement email.
By deleting inactive or dead subscribers, you update your list and give people a chance to re-engage with you – even if it’s been a few months. If you have a great big list and have great engagement, then you’re fine. If you don’t have that, then you might want to start deleting people.
How can you re-engage people who no longer respond to your emails? Columnist Sol Orwell shares strategies to get your dormant subscribers back on board.
This post will walk you through why email re-engagement campaigns are crucial to your email marketing program’s success, and exactly how you can implement one for yourself.
Many brands are using email personalization as a strategy for creating more engaging email experiences — ones that feel less like a robot, and more like a friend. The best part? Email personalization doesn’t need to be insanely complicated to resonate with recipients. Check out these 12 great email examples that cleverly use personalization.
These days, emailing a newsletter can be as exact as a surgeon using one of those science-looking droppers to give a seedling the exact amount of water it needs, based on data, at exactly the right time. So how do you go from out of control fire hose to science-dropper? By personalizing the why, who and when of your mailing.