Marketers need to pull out all the stops to make sure their Facebook channel is easy to find, provides value, and represents their business in the best ways possible.
In this article you’ll learn the 45 best Facebook marketing tips for businesses.
The BuzzSumo team decided to compile as much data as possible on marketing on Facebook and then complete an in-depth analysis. Overall, they analyzed over 1 billion Facebook posts and came up with findings that will change the way you market on Facebook. In this post, Neil Patel breaks down the findings and let you know exactly how you should use them.
Recently Buzzsumo teamed up with Mari Smith to discuss their research into Facebook’s most engaging posts, and Mari’s top tips for your Facebook content strategy in 2017. There were many questions from the content marketers who attended the session, so they followed up with Mari to provide the best answers to the most important questions.
In this post,Post Plannerss show you exactly how to get your content shared on Facebook – which will guarantee higher reach and engagement for your brand.
Fortunately, in the last few years Facebook has begun to tell us more and more about how the News Feed algorithm works, what it favors, what it doesn’t, and what it means for business Pages.
Become familiar with these levers and you’ll know which ones to pull to get your content seen by more people. Boosting organic reach is what it’s all about.
Your cover image is the perfect space to tell visitors more about your brand or products or drive home a call to action. In this article, you’ll discover 12 creative ways to use your Facebook cover image for business.
Do you use your Facebook page to like and comment on other Facebook pages? In this article you’ll discover how Facebook page admins and Business Manager users can continue to engage on Facebook as their page.
Rocky Vy, community marketing manager at Entrepreneur, knows all about managing Facebook for business (for a global brand, no less) and keeping the more than 2.5 million Facebook fans on Entrepreneur’s main Facebook Page interested and engaged Here are three interesting insights he shared about using Facebook Pages for business.
A single Facebook page is no longer enough for many big brands or publishers. Neither it seems, is two or three. Now an increasing number are creating numerous Facebook pages in order to reach the biggest audience possible.
Of course, it’s not always appropriate or realistic to do this, with some arguing that it can dilute quality and even damage brand perception. So what’s the answer? Here are a few pros and cons to help weigh up the argument.
Looking for a guide to help you explore your Facebook Page Insights? The data in Facebook Insights can help you learn what’s working and what’s not on your page.
In this article, you’ll discover how to download and analyze your Facebook Page Insights data.
If you’re sharing good content but aren’t seeing Facebook audience growth, keep reading. In this article Kristi Hines shares the eight ways to grow your Facebook audience, both organically and with advertising.
What Type Of Content Should I share?
Images For Facebook
While targeting, relevancy and timing play significant roles in the success of Facebook campaigns, the right image is key to improving engagement. In this article, you’ll discover how to improve the performance of your Facebook image posts
Does creating Facebook visuals seem overwhelming for you? Are you unsure of what types of images work on Facebook? In this article, Peg Fitzpatrick shares WHY and HOW to create Facebook visuals for your marketing that will convert.
Is video part of your Facebook marketing strategy? Wondering how video is working for you on Facebook? To make informed decisions about using video on Facebook, you need to have a good understanding of how your fans consume it. In this article you’ll discover three ways to analyze video posts on Facebook.
Facebook might be hosting upwards of 8 billion views per day on its platform, but a wide majority of that viewership is happening in silence. As much as 85 percent of video views happen with the sound off, according to multiple publishers.
What Facebook wants, it usually gets, and despite the general belief that attention spans are increasingly limited, the world’s largest social network is apparently intent on encouraging long-form video.
Facebook’s worldwide presence enables businesses everywhere—big and small—to connect with their audiences and expand their exposure, making it the perfect place for marketing efforts, particular social video-based ones.
Facebook Instant Articles
Whatever it is, the noticeable increase of reach, shares, Likes, and link clicks for our first Instant Articles post suggests that this medium has the potential to be quite valuable to publishers.
Here’s what Hootsuite learned through the process of setting up Instant Articles.
Publishers are using Facebook’s latest Instant Articles update, which lets publishers post multiple articles within one post, to publish regular editions of must-read content straight to the platform.
“If we end up making more money as a publisher, that’s fantastic. I don’t think that’s going to be an afterthought or byproduct; I think there is a way to win from the business perspective.”
Facebook is trying out a new way to help users discover more news (real news). Starting Thursday (in Jan, 2017), Facebook will let nearly a dozen publishers—including BuzzFeed, El Pais, Fox News and The Washington Post—include more than one Instant Article within a single post. The update, detailed today in a blog post, is in some ways similar to Snapchat’s Discover feature, which lets designated media companies post directly to the app.
Facebook Instant Articles gives publishers a platform to publish original work on Facebook without the loading times. According to Facebook, Instant Articles load about 10 times faster than the regular ones. So is Facebook Instant Article just a faster horse or does it go beyond that? Let’s find out.
Have you heard of Facebook Instant Articles? Want to publish your own Instant Articles on Facebook? In this article you’ll discover how Facebook instant articles work. This was written just before the release of the feature, but is still interesting.
Facebook has opened up Instant Articles to publishers of all sizes. In this post, Buffer will guide you through the ins and outs of Facebook’s publishing platform and how to get started.
A priority for The Sun has been building up its presence on social platforms and online after dropping its 2-year-old paywall in November 2015. As such, the News UK tabloid has only been on Facebook Instant Articles since the beginning of December, but engagement has been “healthy”: It’s seen double-digit growth in the number of visitors and pageviews consumed within Instant Articles, although it wouldn’t give out specific figures.
Ready to learn more about Facebook Instant Articles? Not sure how to add them to your website? In this article Post Planner outlines everything you need to know about getting started with Facebook Instant Articles.
Several media outlets, some of them early adopters to Facebook’s fast-loading Instant Article format, seem to be posting less and less there, according to a new analysis by NewsWhip and confirmed in independent reporting by Digiday.
Ideas For community Building
In this post, Neil Patel takes a look at what steps you can take to create and grow a Facebook Group of your own and to the social network as a means to market your offering. By the end, you’ll know more than most Facebook marketers about taking a Facebook Group from nothing to something spectacular.
Smart bloggers are moving away from Facebook Pages toward a different feature altogether… Facebook groups. That’s right. The same feature you’ve used to share family photos or organize a party can be used to build a strong community for your blog. Here’s how to get started.
Jay Baer is bullish on Facebook Groups for companies and brands. But, you can’t just set up the group, invite some customers and expect the whole thing to start growing like a Sea Monkeys kit. You have to keep the group members participating, and to do so, you must understand the four main ways to engage them
Facebook Groups are a place for your customers and fans to come together “to organize, express objectives, discuss issues, post photos, and share related content.” If you don’t have a Facebook group for your brand yet, the following guide will help you understand why they’re a good idea and get you started with making the best group you can.
In order to get more out of Facebook, you have to go beyond publishing a handful of posts per day. It just isn’t as effective anymore. Now you have to dive into other features like Facebook ads to comply with their algorithm, but what about Facebook events?
In this post, Agorapulse talks about why Messenger is becoming such an important communication channel, great ways to use Messenger for customer service, and a little peek into the future of how Facebook is planning on integrating it even more into the fabric of how e-commerce operates.
Combine those retention and usage numbers with the fact that Facebook Messenger offers the chance to communicate with customers one-on-one—including personalized information and offers sent automatically through chatbots—and it’s clear that your brand should be developing a Facebook Messenger marketing strategy, stat.
Facebook is choking off reach in the news feed, so publishers are getting more creative with how to get their content in front of audiences there. One popular method: pay celebrities for sharing it.
Facebook Business Strategy
Facebook is worried about Snapchat. Big time. Mark Zuckerberg, CEO of the most dominant social network on the planet, won’t necessarily say that out loud. But as the old saying goes, actions speak louder than words, and Facebook spent most of 2016 showing us just how much Snapchat is weighing on the minds of those in Menlo Park, Calif.