While it’s hard for many to believe, there are still websites that are not using Google Analytics (or any analytics, for that matter) to measure their traffic. In this post, we’re going to look at Google Analytics from the absolute beginner’s point of view. Why you need it, how to get it, how to use it, and workarounds to common problems. Why every website owner needs Google Analytics
Tracking pageviews and visitors to see how much traffic you’re getting is incredibly important right? WRONG. Finding out if your website actually helps your business is MUCH more important. Google Analytics doesn’t tell you how your business is doing without some additional setup. You have to tell Google Analytics to keep track of what’s critical to your business – and you do this with goals. This post will show you how.
Google Analytics won’t tell us what the problems are, we need to interpret the data ourselves. In this post, Peep Laja reached out to fellow experts on the field and asked them for their go-to reports when digging for conversion uplift opportunities.
It has happened to every marketer out there – you are just going about your daily reporting when you log onto Google Analytics and see an unexpected, and noticeable, decline in traffic. Want to diagnose the cause of your traffic drop? Read on and get your web traffic back on track.
Using Google Analytics for Advanced Visitor Insights
In this post, Kissmetrics shows you how to segment your traffic by age, gender, and interests and then begin monitoring the traffic of each segment independently. They’ll identify top conversion paths and figure out how to properly attribute conversions to originating traffic sources. Also, they’ll show you how to visualize visitor flow to spot potential website navigation issues and identify pages causing your visitors to drop out of your sales funnels.
If you are willing to approach your keyword analytics with unconventional tactics, there are a number of simple (and not so simple) ways to access the data that Google is so meticulously trying to hide.
One of the things Christopher S Penn has lambasted Google Analytics about in the past is the new vs. returning visitor ratio metric. This ratio tends to mislead marketers, especially marketers new to analytics. In aggregate, the ratio tells us nothing useful; as far as marketing objectives go, we want more of both. We want more new users AND we want more returning users. Is there a time when these ratios might be useful, might give us some insight? The answer, unsurprisingly, is yes: when we’re looking at individual channel performance.
Using Analytics To Improve Your Blog
As a content marketer, you can take the guesswork out of the process by using data-driven empathy: using analytics to get into the heads of your visitors and find topics they care about most (and the topics that will convert). Here are three ways to pull blog post topics right out of your Google Analytics account – so you can write blog posts that are sure to resonate with your audience.
Darren Rowse shares an exercise that he does at the end of every year that helps to grow his blogs in the year that follows. He breaks this post down into three main sections which are based upon the three main categories in Google Analytics – ‘Audience’, ‘Acquisition’ and ‘Behaviour’. This post also includes 9 questions he asks himself about content reports in Google Analytics.
Using Analytics To Improve Your Social Media Presence
Do you share your blog posts on social media? Want to know how much traffic comes from those posts? By adding Google UTM (Urchin Tracking Module) parameters to the links you share, you can attribute traffic to page posts, group posts, and ads. In this article, you’ll discover how to analyze your social media traffic by adding UTM parameters to your links.
Google Analytics provides you with data to see where your website visitors come from and understand your visitors’ behavior on your site. Additionally, when you setup your Google Analytics account to track and measure your social media initiatives, you’ll then be able to adequately prove the ROI of social media for your business. To get you started, Hootsuite put together this guide to tracking social media in Google Analytics in 6 easy steps.
Google Tag Manager
Why do your visitors leave? Which exit links are they clicking? In this post, you’ll learn how to track website exits and offsite links. And in the process, you’ll learn how to set up event tracking with Google Tag Manager.
GTM is not a replacement for Google Analytics, but instead works in conjunction with the tools you’re probably already using. By the end of this article, you should have a solid understanding of tags and how to use them.