You’ve, no doubt, read that guest-posting is a tactic that can send you traffic, improve your search engine rankings, and establish you as an authority in your niche. But most who try guest-posting for any (or all) of those reasons never see any real success. At best, they see a trickle of traffic and deem guest-posting worthless. If you are interested in learning how the “big guys” guest-blog for success, settle in and take some notes.
Guest posting is a fantastic way to get your writing in front of new audiences, network with other bloggers and build your portfolio. But apart from writing damn good content (which, of course, is a given), how do you navigate the process of pitching, writing, and follow-up in a way that will get you on an editor’s good side?
Editor Kelly Gurnett shares the blunders she’s noticed even quality writers committing.
Before The Pitch:
Truly effective guest blogging has everything to do with quality sites and not spammy crap that will get you penalized. In the sections below, you’re going to learn exactly how to find top-notch guest blogging sites. And you’re going to love what guest blogging does for your SEO and overall marketing.
Rather than submitting guest posts in a once-I-finish-all-my-other-work fashion, Alexis Grant created a plan that would help her keep better track of my ideas, pitch more editors and bring more eyes to my site. In this post, she shares her ‘master doc’ technique.
Guest posting is one of the most effective ways to build links, grow your brand and drive sales. It’s become such a mainstream method of marketing that bloggers are becoming inundated with guest posting requests, which is causing them to ignore the requests. If you want to start leveraging guest posts as a marketing channel, you should follow these four steps.
Here’s what you’ve got to remember: the editor you’re pitching is a person with a job to do, just like you. And the easier you make their job, the more likely they are to publish your post. Here are five steps you can take that will make it easy for editors to say “yes” to your guest posts.
It’s one thing to get your guest post published on weightlosstipshq.info. But it’s quite another to get your content featured on a major authority site in your niche. This video will show you how to craft your content and (and outreach pitches) so that the movers and shakers in your industry will want to publish your guest posts. You’ll learn how to identify authority sites that are likely to be receptive to your pitch, how to write content that they’ll be dying to accept, and a tested outreach template you can use to get results.
If you really care about getting your article published, then you must understand that your relationship with the editor is just as important, if not more important, as the quality of your writing.
Make them care about you, as a human, and they’ll be much more likely read what you have to say.
There’s no hard-and-fast rule about this situation — except that you must read each site’s guidelines before pitching! — so you’ll have to decide which way works best for you. However, having tried it both ways, here are eight compelling reasons to write your posts before pitching them.
Getting your content syndicated:
If you continually make an effort to research content syndicators as part of your regular list building efforts, you can start to tease out high-value sites that expand your reach. And, even if you find that your content is not ultimately syndicated to a major site, you can rest assured that you are reaching new audiences you might not have reached otherwise
Guest Post Landing Pages
guest post landing page
Each one of these tips has in its power to increase your conversion rate by at least one percent…use them all effectively and you could be converting over 10 percent of visitors.
That means if you just get 1,000 visitors from a guest post, you’ll land 100 new subscribers. Five thousand visits and you’ll get 500!
I am going to break down step-by-step how I got a guest post on Ramit Sethi‘s GrowthLab, and how I was able to make my How to take Fridays “off” (and still be insanely productive) a huge win for both him and me.
If you’re in the market for targeted traffic and powerful backlinks, guest posting should be at the forefront of your mind. And while Google has publicly warned against mass, low-quality guest posting, there’s no doubt that it’ll remain a link building bedrock for years to come. In this chapter you’ll learn how to get the most from this timeless link building strategy.
Neil Patels experience writing guest posts taught him a lot. He says that if you want to generate a positive ROI from guest-posting, you can actually do so as long as you learn from his mistakes
If you want to see guest blogging at its finest, then you need to watch this video. Here Quicksprout reveals 5 businesses, including giants like BufferApp, that are crushing it with guest posting, and the takeaway lessons that you can apply to your guest posting campaigns to get more links, traffic and brand exposure.