Now that Instagram has become a proven resource more than just a gimmick, it makes sense for companies to start getting active. Whether you’ve been ignoring the platform or struggle to get off the ground, Sprout Social will walk you through everything you need to know to master Instagram for business.
Your brand can take advantage of Instagram’s massive user base. By using these five subtle visual cues, backed up by human psychology, you can also start collecting likes and customers.
Ready to get inspired? Check out this list of brands that are thriving on Instagram right now, and what about their posts sets them apart.
Are you posting on a regular basis on Instagram? Sharing interesting, fun content but wanting to really get to the next level with your Instagram account? The next step is to plan your Instagram feed to rock the grid.
How can you stand out among the other 95 million photos posted each day? How can non-designers and amateur photographers create beautiful content for Instagram?
Buffer helps you answer these questions in this guide.
The problem most brands run into is figuring out where to start. Either that, or they end up spending more time than necessary because they don’t have a plan of attack. Instead of trying to figure it out as you go, Sprout Social outlined a simple Instagram audit any brand can do in 60 minutes or less.
Whether you’re already up and running or just getting started, follow these nine tips to manage Instagram followers effectively.
If you’re feeling perplexed by the idea of filters, hashtags, captions, and followers, or are simply looking for ways to boost your current presence, the following list of common mistakes being made by social media managers can help your Insta-efforts reach their full potential, while keeping your credibility up amongst your followers.
Want to create a buzz for your product online and be discovered by even more people around the world? Want to convert browsers into shoppers and grow sales for your business? If yes, then Instagram is an effective tool for taking your eCommerce business to the next level.
Setting Up Your Account:
To successfully market to your audience on a visual platform such as Instagram, you need to develop an instantly recognizable presence. From your overall feed to the individual images and videos you post, each one should reinforce brand recall. Your Instagram feed, follower engagement, and even brand recall and loyalty are only as good as the images you post. That’s why it’s important to follow an Instagram visual style and stick with it. This article has tips above to help you create an Instagram feed that not only engages followers, but also reflects your business image.
Creating a successful, branded Instagram account requires more than just pretty images. To succeed, you’ll need to establish a distinct brand aesthetic, a well-curated feed, and an effective community management strategy — all stemming from your own unique brand identity.
Do you use analytics to increase Instagram engagement ? How do you grow your Instagram account? Peg Fitzpatrick shares some solid tips to increase Instagram engagement account using analytics. Nothing is super complicated, it just takes time and a little elbow grease.
Creating The Perfect Post
Ideas for posts
This post contains a compilation of what content is building rapport with followers, and examples from many well-known businesses both large and small. You’ll get inspiration on [how to get more followers on Instagram, meaningfully engage with them and in return, induce them to engage with you
Continuously coming up with fresh and engaging Instagram content is a struggle for most social media marketers. You take one look at your feed and realize that you’ve posted the same type of photo over and over again, and that nothing is setting your brand apart from your competitors. To help you out, Hootsuite put together the following guide with ideas for your Instagram posts to ensure you never feel stumped again.
If you’re new to the app & still don’t know what to post on Instagram, Post Planner has shared got 11 ideas that will get your friends hearting you today. Using these tricks will get you more followers and more engagement.
If you use Instagram management tools to accurately detail what content, hashtags, analytics and posting times are the most successful, you’re immediately ahead of the game. However, just getting the Instagram post ideas on paper can be what’s holding you back. Here are 15 Instagram post ideas to get you over your creative block
One particularly great thing about Instagram is that it isn’t just for still photography. There’s a lot of directions to go with each post, whether it’s posting shots from behind-the-scenes, videos, animated GIFs, holiday-themed content, contests and giveaways, reposts of followers and employees … the list goes on.
Introducing infographics into your Instagram marketing campaigns will attract more viewers and set you apart from other companies. In this article you’ll find five ways to create infographics for Instagram.
Compelling visuals may be what Instagram is all about, but an effective Instagram caption will push the engagement needle, getting you more Likes and comments. And engagement is key In this guide Hootsuite shows you what goes into a great caption and how to go about crafting your own. They also serve up a collection of Instagram caption ideas and examples from the brands that do them best so you can learn from the pros
As Instagram grows, and as users abandon the confusing din of Facebook for the relative quiet of its filtered feed, it will become the platform of choice for documenting our lives.
When it comes to captioning, do you find yourself rushing it? Do you find that a lot of the time you resort to adding a few hashtags and hope for the best? In this post you’ll learn about the benefits of captioning, formatting captions and what to include and avoid in Instagram captions.
Scrolling through Instagram or Facebook, you will encounter many hearts, camera or thumbs up icons. We wanted to dig deeper on how Instagram emojis are used, how often they are used on average and, most of all, we wanted to know if a post containing emojis receives a higher amount of interactions. This Instagram emoji study tackles all of these questions and reveals some great insights on how businesses can profit from emojis.
Not only is there an ever-expanding standard emoji library, there are platform-specific emojis and branded emojis, as well. According to a study from social media analytics firm Quintly, more than one-half of all Instagram posts included emojis.
Using Hashtags on Instagram
This guide will teach you how to be as prolific with the Instagram hashtag as Sir Lancelot was said to be with his sword. Learn why you need to be using hashtags, how to use them, and which ones to use to conquer your social media goals.
The beauty of hashtags for Instagram is they make your content discoverable and increases your chances of engagement. Aside from getting mentioned by influencers, using hashtags is one of the easiest ways to grow your audience within Instagram. However, it only works if you take the right approach. Here’s how to master hashtags for Instagram.
The Ultimate Guide to Using Instagram Hashtags will help you understand everything you need to know about using the top Instagram hashtags to gain followers and increase likes, plus we’ve included a long list of the top Instagram hashtags to copy and paste for your industry or niche!
Like other social media platforms, Instagram too provides several ways for businesses to grow their audience and promote their wares. However, a critical role in all of this is the use of hashtags. In this post, WPCurve explores the use of Instagram hashtags in gaining followers and engagement. They also look at how you can find relevant hashtags for your content and campaigns.
Hashtags must be carefully thought out, well researched, and exceptionally engaging if your followers are going to use them. Unfortunately, most businesses make the same five hashtag mistakes on Instagram. In this post, Agorapulse looks at each of the common Instagram hashtag mistakes and how to avoid them.
Hashtags on Instagram? Use them or bag it? That’s the question that Instagrammers face each time they post a photo on Instagram. Maybe you want to use hashtags on Instagram but you’re not sure why or how to use them? This article will help with those questions and give you a solid plan to move forward using hashtags on Instagram.
Types Of Content
User Generated Content
Whether your brand is just getting started with Instagram or you’re looking to take your efforts to the next level, Top Rank dives into some examples of B2B brands using UGC as part of their strategy. They share their tips and best practices to inspire and guide you.
Regramming content from other users gives brands fresh material to share with their audience. And the practice can encourage increased engagement by motivating followers to post content worthy of being reshared. Learning how to regram on Instagram is the key to taking your marketing strategy on the photo-sharing platform to the next level
Longer Instagram video has loads of potential but you need to be creative to make it work. Using multi-clip editing and a selection of tools ,you’ll be able to create fun, longer videos that keep your followers engaged.
Learn how to edit your shots, get better sound, and make your friends say “ooooh” at the creative ways you’ll be playing with video,.
In the past year, Instagram has skyrocketed in ranks of social media platforms businesses need to be marketing on. The visual-centric platform is known for its high engagement, and social videos are just as important here as they are on other platforms. The challenge brands are now focusing on is how to get more Instagram video views. Fortunately, there are some tested methods to boost views on your Instagram videos, backed by data and case studies.
2017 has just begun and there are already brands that are crushing it with video content and Instagram is one place to start. In this post, TopRank dives into how 10 B2C brands are winning with 30-60 second video content on Instagram.
Instagram Stories allow you to record live video or take photos with your smartphone and add them to a story that lasts for only 24 hours. In this post, you’ll discover how to create Instagram Stories and respond to people who engage with your Stories.
For social media marketers, Instagram Stories provides another feature to boost your presence on the network. It’s important to pay attention to your current followers and always be ready to reach out to more.
Instagram is positioning this feature as a solution to overposting. Stories live in a separate space, and you can post as frequently as you want without worrying about over saturating your friends’ feeds or filling the grid on your profile page. So how do you build a Story? And what does this mean for your strategy? Hubspot has you covered.
Do you use Instagram? Wondering how Instagram stories work? To explore how to craft Instagram stories for business, Michael Stelzner interviews Sue B. Zimmerman.
One of the bonuses for marketers is that the similarities to Snapchat mean it won’t take you long to get to grips with Instagram Stories. You probably already have experience at producing short, snappy content. So, why and how can your brand use Instagram Stories?
Now that you are using Instagram Stories for your business, it’s time to get serious and start measuring that ROI. But how do you measure your Instagram Stories ROI? Let’s take a look at some key metrics and how to calculate them.
Here’s how a few of the Internet’s most creative makers (and Tailwind members) are taking advantage of Instagram Stories to increase engagement with their followers.
How does it compare to Snapchat?
Good enough and convenient. That’s proved a winning strategy for Instagram’s clone, according to a dozen analytics providers, social media celebrities, and talent managers who told TechCrunch they’ve seen a decline in Snapchat Stories usage since Instagram Stories launched on August 2nd.
What results is it getting?
Vox Media’s Curbed, MeUndies, Outside and Whisper discuss their early strategies and success with linking to their sites from Instagram Stories.
Instagram Stories now has as many users as the last number announced by Snapchat, the app Instagram copied. And it’s swiftly moving to monetize that massive audience. Along with the new 150 million daily user stat, Instagram today announced the launch of ads mixed into Stories.
Instagram Stories is already proving its value as a marketing tool – so if you aren’t caught up on the how and the why, now’s the time to get on board. Meet Edgar takes a closer look at what’s up with this new feature.
How are brands using it?
Now with Instagram offering both long- and short-term content, newsrooms are rolling out different strategies for the two similar-but-distinct platforms. Nieman Lab talked with The New York Times, National Geographic, and Sports Illustrated — each known for striking photography and large Instagram followings — to understand how they are trying to make use of Instagram Stories for a new kind of visual narrative.
Football site Goal is pouring resource into Instagram Stories, having figured out the sweet spot for the right content mix. ThePerform Media site has grown its overall Instagram base from a few hundred thousand to 1.5 million in the last six months, and had 230,000 video views on the platform last month, according to Tubular Labs. Goal says it is getting about 25,000 views per Story
Instagram Stories has become yet another tool for broadcasters to reach new audiences and test out content ideas. Many are still in the experimental stage, though, and have yet to lay down any strict strategies. Broadcasters are using the 4-month-old feature to repurpose video content, push out infographics and take viewers on local tours. Right now, the feature is more about sampling than drawing in viewership to owned platforms.
Buzzfeed went Live, as have a number of other brands. It’s happening, and it’s transforming Instagram. Here’s what you can do about it.
For small businesses, Instagram Live presents an opportunity for more engagement and creating deeper connections with followers and customers. Here are three creative ways to use Instagram Live for your small business.
Just like Instagram Stories and Facebook Live, publishers are experimenting with the new addition and identifying ways to use it to connect with their audiences
The latest update to the Instagram app includes Live video, a new feature that lets you connect with your Instagram audience in real time. In this article, you’ll discover how to use Instagram Live video within Instagram Stories.
Mid December, 2016, Instagram launched a new offer called Instagram Live. This article doesn’t give any clear examples about how brands are using this platform; instead, it features quotes from a number of publishers who are thinking about using it. It is a useful article when researching the history of Instagram Live
Now that Instagram – which is owned by Facebook – has a live video function of its own, you might think that it would be the same type of game-changer for social media marketing. But it won’t be. Because Instagram’s live video feature sports one HUGE difference from Facebook’s: the videos disappear.
Using Instagram Live stories as a lead generation tool will help you stay one step ahead of your competitors.
In this article, you’ll discover three ways to use Instagram Live video to generate leads for your business.
Can Instagram Live revive flash sales and become this decade’s QVC?
One of the best ways a business can make use of the photo-sharing platform is to invest in Instagram ads. Advertisers of all sizes are seeing fantastic results. From driving mass awareness, to increasing website sales and mobile app downloads, Instagram offers limitless possibilities for the creative marketer.
Want to advertise on Instagram? Ready to take your Instagram ads to the next level? Instagram has quietly rolled out some great features to help advertisers grab attention and drive traffic. In this article you’ll discover four features you can use to create Instagram ads that stand out.
While the ads started out nearly identical to Facebook ads, however, Instagram ads have made some updates in the past year. We now have additional features and tools that aren’t on Facebook ads (though they’re still run through the Facebook ads manager). These features can make it easier to get more results from Instagram ads, so we’re going to take a look at the 4 unique Instagram ad features you might not know about, but that you should.
In this post, Hubspot features Instagram Ads that impressed them (and in some cases, made them click) with actionable suggestions for your next Instagram Ads campaign.
Instagram lead ads let you collect valuable contact information from potential customers without pushing them off of the platform.
In this article, you’ll discover how to set up lead ads on Instagram.
At it’s core, the behavior behind Instagram Story takeovers is about deepening relationships, gaining exposure, hacking distribution, and raising awareness. And, the reason why they work is because they are a true win-win situation. That’s why they’re great—it’s all about value exchange.
Growing and maintaining your audience on Instagram can be difficult. Using Instagram takeovers are a great way to grow your audience, get new eyes on your brand, or give your audience a “reward” for following you. In this post Agorapulse outlines the key steps in creating a successful Instagram takeover.
How to Get More Instagram Followers: The Ultimate GuideUnfortunately there’s no magic formula on how to get more Instagram followers, but there are ways of improving your Instagram strategy so that more of your ideal audience can find—and follow—you.
How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers
Luckily, there are a few things you can do right away to collect at least 1,000 quality followers for your personal or professional Instagram account. It’s all about knowing where to invest your time and effort — which is exactly what Hubspot shows you in this post.
Whether you’re growing your own personal account or working on behalf of a company, read on to find out the 10 best tactics (with tools and examples!) Buffer uncovered that could help you grow a bigger, relevant audience on Instagram.
Instagram is a valuable place for personal branding and sales. It’s easy to neglect it, though, because it seems challenging to build a following. There is a way to building a powerful tribe of targeted followers.
These are the exact steps that Neil Patel and his clients have used to attract more than 300 followers every da
Anytime someone is scrolling through their Instagram feed and they see one of your posts, it takes them about 13 milliseconds to process the data that you are presenting. That doesn’t leave you with a whole lot of time to get your message across and make a good impression.
Luckily for you, with a few simple tips and tricks, you can instantly boost the effectiveness of all of your Instagram marketing, almost overnight.
Foundr magazine has become quite popular in less then a year, partially due to their rapid growth on Instagram. In this post, they share their detailed results and findings so you too can cultivate a massive following and start taking advantage of the power of this exciting and flourishing social network.
Instagram might seem intimidating at first, but if you start with just one of these tactics and continue to do more as you can, you’ll notice a huge difference.Think about the story you have to tell, develop a habit of posting consistently, and then make your account as visible as possible.
How to Grow Instagram Followers for Small Businesses
Tailwind breaks down how to grow Instagram followers for small businesses. If you really want to grow your following, start with these simple, but proven-to-be effective tip.
Creatively Build Your Ideal Instagram Audience
Building an audience for your small business, services, or creative entrepreneurship can be a challenge. Using these smart ideas, you can connect with your ideal Instagram audience.
When is the best time to post?
Are you using Instagram for your business? To maximize engagement, you need a smart posting schedule. In this article, you’ll discover how to improve your visibility in the Instagram news feed.
In this post, Evan LePage tested two of these automation services. Using his personal Instagram account, he discovered the pitfalls of relying on bots. While they more-or-less live up to their promises, he wouldn’t recommend them for anyone, especially not brands. Here’s why.
To help give you some direction, Hubspot put together a detailed list of steps to run through when planning an engaging Instagram contest. From setting goals to monitoring submissions, they’ve covered all of the basics below — and included some inspirational examples along the way.
Instagram contests are a great way to get people talking about your business and increase your followers. In this article you’ll discover tools and tips to help marketers run a successful Instagram contest.
The goal of your contest shouldn’t just be to increase your follower count. You want to build awareness for your brand and engage your current followers. So before you start a contest and give away a free TV, here are some tips on how to run an Instagram contest that delivers results.
Tailwind analyzed over 60,000 Instagram posts and discovered all kinds of new statistics that will help you to hold successful Instagram contests that get more likes and comments than your regular posts and get you additional followers.
What they discovered may shock you. It turns out that Instagram contests might be the most powerful, and least used, tool in the Instagram marketing toolkit.
Instagram contests give people an entertaining reason to interact with and promote your business and products.
In this article, you’ll discover four types of Instagram contests that will engage your fans.
If you’re looking to host an Instagram contest, then check out what the following twelve brands accomplished with these creative and effective campaigns.
One of the most common tactics for starting conversations with users and driving up follower numbers is to hold a photo competition. In this post, Econsultancy shares eight examples of brands that have used Instagram to run competitions
Instagram Business Strategy
Toward the tail end of 2015, Kevin Systrom, the CEO of Instagram, came to a realization: The photo-sharing app he had founded five years earlier was straying too far from its roots. Interesting read.en Twitter’s count, according to an analysis of 1M sites by SimilarTech.
The number of sites featuring Instagram posts or widgets has overtaken Twitter’s count, according to an analysis of 1M sites by SimilarTech.