Your Network Is Your Net Worth is one of my favourite books on marketing, period. It goes beyond tips to network with others. it’s about how you can become a person worth connecting too. It has so many exercises and useful case studies. I highly recommend it, but be prepared to do the work.
It can be very difficult to stand out from the noise when interacting on social media. So many people take the approach that Rand Fishkin mentions which is “reply to X number of tweets and they’ll notice me and then my link request will work.” He recommends that you ask yourself: How can I interact in such a way that the person will a) see it and b) click my bio.
“One of the most important things I learned is that networking is a lifestyle. It needs to be worked into your DNA so that you are networking at all times, effortlessly and happily. When you treat networking as a lifestyle, you don’t get anxious when you see a stranger at a conference, when the phone rings or when you’re waiting in a long line.” Great post by Neil Patel.
Ramit Sethi shares brilliant advice about networking in this post. He recommends that you do an informational interview when trying to connect with people. This post is so comprehensive; he provides email scripts and gives tips on setting up the interview.
If your own network is looking a bit lackluster, never fear. The start of a new year is the perfect time to invest in building your tribe. Here are a few of the techniques that’ve helped Sujan Patel meet friends, business partners, influencers, mentors and more.
Many of us are hustling for connections. We want to build our network. We need to grow our business. We want to win friends and influence people. So we get caught up in our own priorities that we forget the priorities of others.
Instead of focusing on earning something for ourselves, we should focus on helping other people earn something.
Opportunities flow through congregations of people. Those with good ideas and information tend to hang out with one another. You will get ahead if you can tap the circles that dish the best opportunities. In fact, it’s how people have gotten ahead for centuries.
Don’t Be A Dick
With networking, especially with influencers, there is a lot of tit for tat behaviour. A lot of “I featured your work here, or said this positive thing about you”, followed by demands for a favour. Paul Jarvis writes a brilliant post about how this is actually a deterrent when connecting with others.
“Friends talk. Your can tank your reputation faster than you can say “oops.””
From ignored emails to unpaid invoices, a look at the phenomenon of professional ghosting and how to avoid it.
Networking With Influencers
Note: I don’t always agree with the techniques mentioned in these posts, and believe that some aspects of networking shouldn’t be made public. However, the articles themselves are quite brilliant.
So many networking tips as based on providing value. In this post, Brian Dean suggests looking for authority sites that have sections dedicated to linking to high quality resources. Often, some of these links go to sites/pages that are no longer available. Pointing out these errors can give you an ‘in’ with these influencers.
When you are influential, it feels like everyone is always asking for something. Ramit Sethi recommends something that has worked for me and countless of others: always focus on how you provide value and help them. He shares the actual email he used to get bestselling authors and famous celebrities to contribute to an ebook he put together, and provides an analysis of why it was so successful.
If you do the math on the number of inbound emails you get multiplied by the time it would take to read them all and respond to those that expect a reply you would be astounded. It is simply unmanageable. Yet some simple techniques can help massively improve your ability to get people to take action on your important emails. And they will appreciate it, too.
In this post, John Corcoran shares five tips for how you can use email effectively to get the attention of any busy VIP, whether it’s a successful entrepreneur, a potential boss, a girl you like, or just someone you want to get to know.
You just published a new article on your blog and now you’re going to send a mass email to 100+ top people in your niche with an excuse: “I saw you tweeted a similar post.”
In this post, Tim Soulo explains how many outreach templates will cause your emails to be sent straight to the trash. In this post, he shows the best and worst outreach emails he’s sent and received, and teaches you how to create emails that don’t read like a copy and paste.
One of the big innovations in sales and marketing has been making personalized email outreach more efficient. In this post, Nat Eliason from SumoMe.com shares a completely free way to do this in the context of content marketing which he has absolutely crushed as SumoMe.
Follow Up Techniques
Stop the BS, and start creating conversations that matter by crafting effective follow up emails. In this post you’ll find sample follow up email subject lines, 3 tools to improve follow up emails and 12 networking follow up emails
Although most people understand the important role networking and socializing can play in a career or a business, very few people put in place a methodic system for following up with the people they meet during an evening of networking and socializing. In this post, Art Of Manliness shares a strategy for checking in and keeping in touch with contacts and clients.
Check out these five check-in email templates—one for each type of connection. With these in your back pocket, you’ll have no trouble holding on to relationships that could one day prove very valuable.
Derek Halpern shares what he calls the Follow Up Framework. In this video, he recommends telling the person you are meeting that you will follow up with them and gives you the tips on how to provide value. He also has a tip for what to do in situations where you want to create a relationship but have nothing to offer.
Here are eight actionable dos and don’ts for following up with someone in a professional way after you’ve connected.
One of the best ways to instantly build a connection with people (even strangers) is to have thought provoking questions ready to ask anytime you feel the conversation lull. The key is knowing how and when to use them to spark connection and create a natural, flowing conversation…almost effortlessly. In this post, Ramit Seth shows you the only 5 questions you need to know for consistently great conversations. And, more importantly, he shows you why they work.
Networking At Conferences
Conferences can be a thrilling, unforgettable way to connect with fellow entrepreneurs and learn from the online business community. But which conferences should you go to? How do you meet other people once you’re there? And what on earth do you talk about? Pat Flynn answers these questions in this podcast.
Conferences are not for the faint of heart. In this post, Content Marketing Institute collects 55 responses from keynoters, speakers, staff, and readers to find the best networking tips for large business conferences.
In a recent episode of “The James Altucher Show” podcast, Duhigg admitted to having struggled with networking, and explained how he stepped up his game. In the past, when Duhigg attended conferences, he said he would end up talking to the one person he knew and meeting the people they knew. Today, his M.O. is to speak to four different people in the first 10 minutes of a conference and then go back to the person he liked most and keep talking to them. Interesting post.