Introduction To Newsjacking
If you haven’t heard of newsjacking before, well then this is the blog post for you. Hubspot breaks down what newsjacking is, why every inbound marketer should be doing it, and exactly how you can do it yourself!
Plenty of brands attempt to use newsjacking to garner attention, however their efforts are often too late, too weak, too untargeted, too sloppy, or simply too unprepared. In this post, iAcquire shares a handy list of newsjacking do’s and don’ts.
When performed properly, newsjacking becomes a subtle yet eye-catching tool in your content marketing arsenal. This post gives tips for content marketers who want to turn the news to their advantage
While you may already know how to newsjack, you may not be aware of the story options available to you — and how they might affect your marketing. Hubspot will show you how choose the right post for your team structure and news scenario, and even give you some idea of what kind of metrics you can expect at the end.
Digerati sat down with Newsjacking founder, marketing strategist, and bestselling author David Meerman Scott to discuss the right way vs. the wrong way for marketers to successfully employ newsjacking to insert their brand into breaking news and online conversations.
Whether you are just starting a new blog or website, or have been running one for a while, it’s important to consider the strategy behind the type of content that you wish to publish Both approaches are valuable but it’s important to appreciate the distinct differences between them so that you can plan your content schedule accordingly.
There are steps you can take to ensure your newsjacking is done properly in a non-offensive way that actually adds value to the digital conversation. Don’t hesitant to dive into the latest stories! Just follow these tips to make sure you’re newsjacking the right way.
Newsjacking can be a fantastic way of getting your brand in the news — but you’ve also got to tread carefully before diving into a contentious global debate. Small Business Trends assembled 14 top tips in order to steer you right and help you get started newsjacking.
Is this the future of commercials — An expression in real-time that is based on the current state of the world? Are commercials becoming a way to express your feelings as a company surrounding a given event?
Marketing strategist David Meerman Scott shares his favorite example of newsjacking in action, revealing how you can turn breaking news about your competitors into new possibilities for your business
It was the tweet heard around the world, with over 15,000 retweets, breathless proclamations about the future of marketing and, of course, awards for 360i, the creative agencies, Kraft and MediaVest, the media agency. All in all, about 15 people worked on the tweet. Here is the story of the tweet, from some of those who lived through that moment.
Thanks to super-fast reactions, at least three brands were able to “newsjack” the power outage that hit the 2013 Super Bowl early in the third quarter of the game.
This newsjack from Oreo succeeds because it was fast, its witty and fun, its non-controversial, and it ties back to the brand and its messages. Newsjacking gets attention. Oreo spent many millions of dollars running television ads during the Super Bowl. But on a cost per view basis, newsjacking generated a much, much bigger ROI.
No less than ten brands went into high gear developing tweets that riffed on the Oscar 2013 broadcast as it happened. Much of this newsjacking was captured by the hashtag #oscarsRTM created by Edelman’s David Armano. In this post, Hubspot takes a look at how some brands approached newsjacking.
With the world on the edge of their seats for the birth of the royal baby, social media teams were ready and waiting for the royal announcement to drive their own Royal baby posts and tweets to the vast audience glued to social media. According to Twitter there were over 421 tweets per second following the royal birth. Here’s a few brands who acted quickly with good executions to benefit from the news.
This is a great example of newsjacking and as of this writing it has been retweeted nearly 30,000 times. Not bad for a small effort from @Nokia_UK, an organization with just 41,000 Twitter followers. This likely took little time and no money.
Election season is in full swing and the buzz of the Presidential race inescapable. Here’s a number of successful brand campaigns that have hijacked the 2016 election.
- Jif Peanut Butter Weighs In on GIF Pronunciation Debate
- Jenny Craig offers to help unfit Kiwi cops
- ‘I’ll send you to Belize!’ Breaking Bad cast offered free vacation after show used country as a euphemism for murder
Newsjacking During A Crisis
Newsjacking is a powerful tool, but you risk unleashing the power in a negative manner that can seriously harm your brand if you exploit something in poor taste like a major storm. David Meerman wrote the book on newsjacking and offers a valuable perspective.
Danny Brown provided a fascinating analysis of the newjacking of Hurricane Sandy. He likened taking advantage of disasters to sell their product or service to hacking into the 911 emergency lines to call your girlfriend to save on your phone bill.
Newsjacking – the art and science of injecting your ideas into a breaking news story to generate tons of media coverage, get sales leads, and grow business – is indeed powerful. But you need to balance the need to be quick and bold with the imperative to be in tune.
Newsjacking is the practice of capitalizing on the popularity of a news story to amplify your sales and marketing efforts. The term was popularized thanks to David Meerman Scott’s book Newsjacking. In this post, Hubspot shares examples of people newsjacking the storm. Originally, this was a post with tips about newsjacking the hurricane, but was changed after it was deemed to be poor taste.
Kenneth Cole sent out a controversial tweet that used the unrest in Egypt to promote his spring fashion line. The message, sent out by Cole personally, has sparked a wave of criticism and controversy that hasn’t let up much despite the fashion designer apologizing and taking down the offending tweet.
The biggest lesson – from a business perspective – that we must all take away from these newsjacking fails is simple: avoid making such horrendous misjudgements in the first place. Never mind the world, your business will be infinitely better off for it.