Those who don’t understand Spectacles right away are likely among the same people who also don’t get Snapchat’s appeal. Why share a disappearing photo when you can just text it to me? Why record video with sunglasses when you can just hold your phone up? The difference in each case: One is simply more fun.
Testing The Spectacles
Spectacles are worth the titters and strange looks. For a first-generation piece of hardware, these glasses are remarkably well designed, thoroughly useful and completely fun. More than that, they may be lighting the way to a future in which you might finally pull your face away from your phone when anything interesting happens around you.
One word to describe Spectacles: Hype. While the author liked the concept and was caught up in the marketing, he found the product had issues with battery life and wasn’t intuitive to use. His conclusion? “Spectacles right now is a V.1 product which is not a replacement for your mobile device that likely takes better photos and video.”
How To Use Spectacles
Karen X. Cheng was able to get over 200k views on a recent video taken with Snapchat Spectacles. In this post, she shares her tips. It is basic but incredible helpful.
Snapchat Spectacles For Marketers
This is just the beginning. Adnews expects to see more brands experimenting with videos shot via Spectacles, not just as another format for their content but to align themselves with what is set to be the most sought-after gadget of the holiday season in the US.
In this post, Hubspot shares everything you need to know about Spectacles and their potential for impact on social media and content marketing
As Spectacles become more widely available in 2017, here are five ways that Adweek predicts they will shape influencer marketing.
The Snapchat Spectacle vending bot finally made its way to New York in December, and the eMarketer team got its hands on a pair of Spectacles. eMarketer principal analyst Catherine Boyle spent a week using them, then discussed the marketing potential of the new technology with Maria Minsker.
How Brands Are Using It
Across the country, frenzied tech lovers have been hurrying to each Snap “bot” (Snap-style vending machines and the only place to purchase the Spectacles) after each mystery location is revealed online. But a few companies who’ve gotten their hands on Spectacles are already using the new technology to bolster their marketing strategies.
Take a look at how six brands and agencies—including Space150—are already using Spectacles.
At the time this post went live, very few brands had started experimenting with Snapchat Spectacles. This post shows Vaynermedia, Esquire and Sour Patch Kids trying out the Spectacles. The post is a bit dull, but an important but of the narrative surrounding these glasses.
Just in time for today’s Super Bowl, Snap Inc. has dropped yet another one of its Spectacles-selling Snapbot vending machines, this time in Houston, where the New England Patriots will be taking on the Atlanta Falcons for the first NFL championship since Snap debuted its camera-equipped sunglasses last year.
A London-based doctor just showed the world what it was like to perform surgery from his perspective, in real time. Dr. Shafi Ahmed used Snap Inc.’s sought-after ‘Spectacles’ to document a first person view of a recent hernia repair surgery at London Independent Hospital. Ahmed captured all the action on the $130 Spectacles while providing not only an in-depth look at the procedure, but offering insight into just what it is he’s doing at any given time.