Snapchat has become one of the most important social networks in the world. With billions of stories viewed each day and more than 100 million active users, Snapchat has the highest growth rate of any social media app. The momentum is undeniable.
But the hype about using Snapchat for marketing has tipped toward the irrational. You have to weigh the costs and benefits of every opportunity to make your own decisions. Don’t get sucked into the Snapchat hurricane without considering the whole picture. Learn about Snapchat, experiment with it, but know the risks and challenges, too.
When so much of social media is painstakingly pitched for the appearance of perfection, Snapchat lends itself to spontaneity and one-on-one messaging. Instagram posts say: look how rich my life is – at least, richer than yours. Facebook posts say: I care enough about this issue to argue about it at length with distant friends and family members. Tweets say: I am offended. Snapchats say: I saw this and it reminded me of you and now I do not intend to revisit this moment ever again.
Older users shouldn’t feel bad. Maybe Snapchat just wasn’t intended for them. After all, they’re not in Snapchat’s target audience.
Snap can free itself from Silicon Valley’s accepted norms because it doesn’t think of itself as just another Silicon Valley tech company. It’s time we all started to see it that way, too.
Snapchat’s group chat is simply called “Groups” and it’s pretty straightforward if you know your way around the app, but it does come with a few quirks, and some of its features may not be that obvious.
How To Use Snapchat
We call them Snapchat hacks because many of the app’s best features are either hidden or just not intuitive. . But if you can learn these tricks you’ll have a powerful new arsenal of tools to help take your brand’s Snap game to the next level. In this guide Hootsuite teaches you how to access these lesser-known features, and uncover a few more that are available only after manipulating the settings on your device.
Snapchat can help you build an engaged following, increase loyalty, and boost your brand visibility. In this article, you’ll discover 10 ways to use Snapchat for business
How is Snapchat paving the way toward “fun” advertisements? What are brands doing to engage with their audiences like never before? Let’s take a look at different ad types on one of the hottest social media platforms ever.
It’s important to understand where to find Snapchat performance metrics and how to use that data to make smart choices for your Snapchat marketing. In this article, you’ll discover five metrics you should focus on to get more out of Snapchat.
Founder was able to go from zero to over a 1,000 views per snap in just four short weeks by testing out different strategies, kinds of content, and various growth hacks. In this post, they share the secrets of our success with the Foundr community.
What Do I post?
Because both Gen Y (i.e. millennials) and Gen Z consumers are telling you to be there. As the saying goes, “If you rest, you rust.” You need to keep moving and evolving to be where your customers are
Consider how Snapchat can fit into your content marketing strategy. If it’s a channel where your audience is, you’ll want to make sure to follow these tips to create an effective Snapchat strategy that enables you to truly engage with your customers,
While many big ad spenders have jumped onto the Snapchat, there is much inertia in content creation from brands on this much-hyped platform. Among the 427 brands across nine industry verticals surveyed by research firm L2 in its 2017 report, 64 percent of them set up a presence on Snapchat between January and October of last year. But as of last October, only 67 percent of those were active, snapping at least once a month.
The trick with Snapchat is using resources correctly, understanding the market and actually providing users with content they want to see on the network. In this even newer world of social content promotion, you have to work with surgical touch. In this article, Sprout Social provides seven tips on how to use Snapchat in your social media strategy for 2017.
When it comes to following brands on Snapchat, you’ll find similar dynamics as other channels. Your customers and fans will follow you if you provide engaging content. That means telling an interesting story. Here are six ways you can use Snapchat to tell a great story
As Snapchat continues to grow and evolve, so does its user base of brands that are engaging with fans through the app. Here are five creative examples of how companies and organizations are using Snapchat to inspire your marketing efforts
Snapchat has grown from a marketing question mark to a marketing must-have in a relatively short time. Since its inception, Snapchat has skyrocketed in popularity amongst not only individuals, but businesses. Like any social media strategy, using Snapchat for business requires thoughtful planning. To help you out with this, Hootsuite collected the top Snapchat statistics you need to know for your business.
Snapchat isn’t an easy social network to master. It’s riddled with tricky features—even the most social-savvy users aren’t always aware of the capabilities available to them. If you’re using Snapchat for business, there’s a lot to discover beyond the basics and the fun hacks. Even if you’re a seasoned Snapchatter, this guide should offer you some new and useful tricks to better engage your audience on Snapchat.
What Brands Are Using It?
The music industry’s Recording Academy is using Snapchat to get younger people interested in the 59th annual Grammy Awards on Feb. 12. On Saturday, Jan. 21, The Recording Academy premiered a four-part Snapchat video series called “Pop Before the Drop,” a man-on-the-street-style game show in which host and YouTube star Jack Baran grills people on the streets of Los Angeles about past Grammy winners in various categories.
Snapchat might be a hard nut to crack for many brand marketers because of its lack of metrics. But Birchbox knows how to turn its Snapchat followers into buying consumers through a simple trick: Vanity URLs.
The world is in danger: The evil Pants Co. wants to hypnotize everyone watching TV into working on the weekends. The Shorts Guys can save the weekend, but they’ll have to travel back in time to stop Pants Co.’s CEO’s dangerous plan. If it sounds like the plot of a whacky homemade skit, that’s because it is. Chubbies, a five-year-old apparel company that made its name by selling brightly colored men’s shorts, has turned this story into a weekly mini-video series on its Snapchat account.
If you use Snapchat’s popular lenses today, chances are you’ll see an ad for L’Oréal Paris. The brand created a custom graphic for Valentine’s Day to promote its Infallible lipsticks. L’Oréal’s animated lens applies a bright lipstick to users’ videos, flipping through a handful of colors.
Snapchat is adding ways to optimize campaign performance with the help of machine learning. In December, 2016, Snap Inc. began rolling out what it calls Goal-Based Bidding (GBB). The option, available to marketers buying ads through Snapchat’s API, uses machine learning to know which users are most likely to swipe a certain type of ad.
While ads on social media generally have a bad reputation, Snapchat is one platform where users actually want to engage directly with ads through lenses, filters, and interactive content. Ads on Snapchat the ability to penetrate into the very core of why users use the service in the first place making ads both engaging and fun.
If you know Snapchat is a valuable marketing tool, but are unsure where to begin, fear not. Here are 17 examples of branded Stories that really nail it.
You can get a bigger return on your Snapchat marketing efforts by downloading and repurposing your stories. In this article, you’ll discover how to repurpose your Snapchat stories for other social media platforms.
When Snapchat users viewed a brand’s story, they watched the entire story nearly 88 percent of the time, according to a new report from analytic vendor Snaplytics.
Yet both moves may be solutions in want of a problem. While a small number of Snapchat’s Discover publishers lean heavily on titillating or sexually oriented content, few have made it a staple. Instead, the chief issues advertisers have with Snapchat remain the high cost of its inventory and a lack of audience data.
For three weeks, Adweek tracked 53 campaigns within Discover, the section of the app where marketers run short video ads alongside content from publishers, and we found that 36 of them (or 68 percent) prompted users to take an action by swiping up on the screen. The other 32 percent were Snapchat’s standard 10-second video ads.
Since late July, Snapchat has added a number of publishers like BuzzFeed, Mashable, Refinery29 and Tastemade that not only sell ads but also make them, spurring brands like Coca-Cola, Dunkin’ Donuts and TV network Pivot to opt for ads that are more native to the mobile app’s vertically oriented environment.
The next-generation television company may be in your pocket. Snapchat, once pegged by the public as a social-messaging app and recently self-declared camera-based platform, is actually starting to look more and more like TV for young viewers who prefer smartphones over flat screens, industry players say.
Who is using discover?
After launching a weekly show on Snapchat Discover last September, NBCUniversal’s E! News unit plans to do more original programming there in 2017 — including one-off specials centering on major awards shows.
The New York Times is the latest publisher to join Snapchat Discover—the section of the app where media brands including the Daily Mail, CNN and Bleacher Report crank out daily editions of articles and videos that disappear after 24 hours. Led by deputy managing editor Cliff Levy, The New York Times will publish five times a week—from Monday to Friday—with content from Morning Briefings, its daily roundup of stories that is published at 6 a.m.
Forbes is using Snapchat to reveal part of its “30 under 30” list of 600 influential entrepreneurs, marking the first time the publisher is releasing one of its major franchises on a social network ahead of its own property.
Here’s a guide on how to upload and create your own filter. This product is literally too good to pass up.
These “snaps” created with filters are viewed more than 1 billion times per day. As always, advertisers will find a way to follow the eyeballs, which is why sponsored filters have become a cash cow for Snapchat
Have you thought about using Snapchat geofilters? When applied creatively, Snapchat geofilters can help you increase brand awareness, engage your community, and reach new audiences. In this article, you’ll discover five unique ways to use Snapchat geofilters for business.Inside
Snapchat has worked with artists to produce local filters in its headquarter hometown of Los Angeles, but sources at Snapchat say the Miami filters produced with Artsy mark the first time artist geofilters have been curated as a cohesive collection.
From universities to agencies, Snapchat geofilters are emerging as the recruiting tool of choice — if you’re hunting for the type of employee likely to be active on the platform. And now, a college student from San Diego has created his own on-demand geofilter to help him land his dream agency job.
If you’re a billion-dollar company targeting millennials and you’re not investing in a sponsored Snapchat filter, you’re already late to the game. Here are three steps brands can take to sponsor Snapchat filters in order to reach millennials.