The complete guide to social proof and how to use it to entice more customers to buy from you. All that’s left for you is to go and implement this knowledge in your marketing.
Are you giving the social proof of your business the visibility it deserves? In this post, Hubspot lays out exactly what social proof is, discusses the various types, and explain sthe ways you can leverage it in your business’ marketing efforts
Mark Schaefer joined Hootsuite for a twitter chat and got a lot of interest about social proof. What is it? Why is it important? And, most importantly, how can you leverage it to boost your business? This post covers 3 of the main lessons they learned.
Needless to say, it’s in your best interest to effectively utilize social proof. But that’s where the problem is: not all social proof is created equal. In this post, Kissmetrics looks at 7 things you MUST understand when utilizing social proof in your marketing efforts.
You can be certain uncertainty is forever prevalent in the mind of your prospects. They’ll question what to read, watch, listen to, wear, eat, try and buy. Who can they trust? If you want to elevate your sway, develop strategies to put social proof to work in your online communications.
Don’t underestimate the value social proof has on growing your business. Implementing some of these tactics could lead to surprising results.
All smart marketers know that adding social proof can increase your conversion rate. That’s why big brands like Amazon, WordPress, MailChimp, and just about every other company, use social proof on their site. In this guide, OptinMonster shares 29 ways to use social proof to increase your conversions.
There are many different forms of social proof. Each one has its own unique merits. In this post, Crazy Egg looks at some of the most potent forms of social proof you can use to boost conversions. They investigate the benefits of each form, and show you how to use each one the right way.
Watch out for negative social proof, and don’t let what’s supposed to help actually hurt your business. Get smart about your social proof as a seller, and make your job that much simpler.
To help illustrate how brands are using this persuasive technique in their marketing, Hubspot put together a roundup of social proof in action below.
While advertising and product descriptions must convince people of the value of your product or service, social proof shows them. True, it’s not always pure altruism driving it. But if you’re doing it right, and your company is doing great work, there’s no better feeling than having gained the appreciation of other people, and holding that up as proof.
Testimonials can convert window shoppers into buyers as long as you use them the right way. In this post, Neil Patel gives tips about how you can use testimonials effectively and what to avoid.
How successful companies and entrepreneurs use their existing customers and fans to sell to new ones