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Connecting With Influencers

The ‘Don’t Be A Dick’ Guide To Influencer Outreach

I have been involved in the blogging industry since 2008. In that time, I’ve seen huge changes in how both bloggers and brands approach influencer outreach. Strategies have become overused and growth hackers have been offering tools that take all humanity out of the process. What once worked is no longer effective. In this post, I’ll […]

Categories
Connecting With Influencers

How to Piss Off an Influencer in Five Easy Steps

Many people contact me for networking advice, asking me for specific recommendations on what they should do. Sometimes, I wish people would ask me about what they shouldn’t do. See, I’ve seen networking from all angles. I know how the newbies, the gatekeepers and the influencers feel. Sometimes, there’s a disconnect between what people have […]