Why Guest Posting Is Just An Illusion

If you’re following my twitter account, you’ve probably noticed I’m on a slight guest posting spree at the moment. I had one up recently on Remarkablogger. I’ll now be working on ones for other blogs.

In this post, I’m aiming to shatter a lot of the myths surrounding guest posts and give tips on how you can rock your guest post campaign.

Myth 1: Your main incentive to guest post should be traffic

Whenever people learn that I’ve guest posted on Problogger, they always ask about the stats. “How many thousands of visits do you get?.” Sometimes you do get a bucketloads of traffic from a post and some people are able to achieve that consistency. That’s awesome. It’s always replicable.

Now, my main priority has always been learning but guest posting does have other benefits. They include:

Building credibility:

Guest posts are awesome for changing how people perceive you. They get a bit of a shock when they realize how down to earth I am and, oddly, that accessibility leads to more product sales.

To learn:

I’ve paid thousands for various courses and, most guest posts are a form of free training. If you screw up, people will tell you. It’s then up to you to figure out how to improve with your next post.

If you’ve had other benefits from guest posting then share them in the comments.

Myth 2: You can’t make money from a guest post

My feature on Remarkablogger earned me $90 from sales of an ebook – an ebook I created because Dave Navarro challenged me to.

I’ earned about $2000 on the back of three other guest posts. My posts have also led to me getting a job, going to conferences for free and JV-ing with other bloggers.

Ali Hale and Robb Sutton have sold products by mentioning them in high profile guest posts. Making money is achievable.

This was a shock for me. My original plan was to guest post with the intention of getting paid freelance work. Now, I’ll be using strategic posts to promote my paid products and services.

Myth 3: You have to chase the guest posts

I get asked a lot of questions about guest posting. Many of them center on people being too scared to ask. My previous method was to wait until I became friends with someone and DM them with an offer. Most times it was accepted.

I now wait for someone to ask me for the post. I then ascertain exactly what they want, right down to specific case studies to write about. This takes less effort and also ensures that the post really resonates with the audience. It gives you more time to write killer guest post and they’ll have a bigger impact.

Myth 4: You have to perfect your home base.

Jordan Cooper brought up an interesting point in the comment section of the Remarkablogger post.

It seems counter-intuitive, but I believe you gain more traction by having your guest posts be the “cream” of your content as opposed to it on your own blog. You’re essentially “auditioning” in front of a new audience, so why not try to impress them as much as possible?

I countered, saying that there is little use auditioning if your home base isn’t up to scratch. He then brought up an interesting concept.

That’s the key thing to determine – what’s your actual purpose?

Everyone’s motive may be completely different when guest posting. Maybe you’re not looking to drive traffic to your blog at all… in that case, it could be a great tool to position yourself to be solicited for *other* people’s projects. Making a name for yourself can be accomplished in many different ways, not just through your own blog.

This made me realize that it was fine if my blog still needed some work. My purpose for guest posting wasn’t to draw attention to my site. If I had waited until my home base was perfect then I would have lost many opportunities.