Business + Marketing
Creating Word Of Mouth
Word Of Mouth Basics
World Wide Rave: A person favourite by a marketer I admire. The concept of a World Wide Rave is developing a concept that gets people talking. Beautifully designed and makes a boring concept fun. Love it.
The Anatomy of Buzz Revisited: My favourite book and one I learned the most from. Will have to work harder to apply the concepts to your business.
Word of Mouth Marketing: Brilliant – a must read if you want to get down to the nuts and bolts of how to spread, well, anything. It sums up the method that I use to share ideas
Influence Marketing: Blew my mind. It is probably too advanced for most people but it will get you thinking about influencer marketing on a much larger scare.
Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing: The best book I’ve read on influencer marketing. Probably one of the top 10 business books I’ve read.
Referral Engine: THE book if you want more business from referrals. It gave me so many ideas and tips for my business. I think it is a must read for anyone marketing themselves online.
Networking With People
Your Network Is Your Net Worth: One of my favourite books on marketing, period. It goes beyond tips to network with others. it’s about how you can become a person worth connecting too. It has so many exercises and useful case studies. I highly recommend it, but be prepared to do the work. If you like this, also check out The Startup Of You.
The New Rules of Marketing and PR: Fantastic book that will teach you how to use new media to tell the story of your business. While DM Scott talks about social media, that is not the focus. The focus is one the best way to tell stories and communicate your brands message. Highly recommended
Real Time Marketing PR: Another fab read by DM Scott. If you are ultra savvy in the digital space, you may know a lot of this. I learned so much and I write about digital marketing for clients.
Trust Me I’m Lying: A look at how outrage culture is being leveraged for marketing purposes.
Newsjacking: Showing how brands can take advantage of a trending news story and get more coverage. This concept has become incredibly popular over the past years.
The Startup of You: Probably *the* best book for those at the start of their career. It helps you approach work differently.
Undecided: A kick arse book for woman who were told they can ‘have it all’, yet are feeling stuck. Helped me relax and be realistic and work/life balance.
How to Be Everything: A Guide for Those Who (Still) Don’t Know What They Want to Be When They Grow: A solid resource for multipotentialites.
The 10 Best-Ever Anxiety Management Techniques: Understanding How Your Brain Makes You Anxious and What You Can Do to Change It
I loved this book. It explained why my brain was causing certain symptoms and gave me practical tools to fight it. Was incredibly useful as I have solid control over my thought processes but was still struggling with physical symptoms.
Anxiety + Depression
There are a lot of connections between anxiety and depression. Sometimes the symptoms feed into each other and make you feel worse. This book was my favourite one and was extremely helpful.
Schema Therapy is a type of therapy that has proven to be really helpful to me as I recover. I didn’t need to talk about it that much with my psychologist – we didn’t even bother triggering ‘child modes.’ I found the model to be good for understanding certain types of behaviours and coping styles. I found these books to be really useful, but I tend to be able to understand complicated material better then a lot of people. It may be overwhelming, and it may be difficult to work through the information. I recommend reading Reinventing Your Life and then seeing a psychologist that is familiar with this type of therapy.
Reinventing Your Life: The Breakthrough Program to End Negative Behavior and Feel Great Again
This book, by Jeffrey E. Young, is an accessible overview of the concept of schema therapy. That sounds a bit… dull, but it’s actually very interesting. It talks through peoples core ‘schemas’, which can be interpreted as different perspectives on the world. People have different behaviours and coping styles according to what schema, or schemas, they belong to. I wasn’t fond of the inventory in this book – I much prefer the one my psych gave me – but it gives you a foundation. I would love to see this type of therapy incorporated into other styles as I felt it gave me my life back. However, I got a lot more out of the books targeted at psychologists.
Schema Therapy: The practitioners guide
I read this when I first started schema therapy. It was really useful, even if it was targeted towards health professionals. I was able to approach my pysch with my own comments and observations and we were able to work together a lot quicker.
Schema Therapy: Distinctive Features (CBT Distinctive Features)
Again, this was really useful. It helped me figure stuff out – to the point where my knowledge of schema therapy surpassed that of my pysch. Reading both of these books really helped me get over issues I’d been struggling with for years.